HEALTH

Study: Nordic Naturals omega-3 effervescent absorbed faster

BY Michael Johnsen

WATSONVILLE, Calif. — A research study conducted earlier this year on two Nordic Naturals arctic cod liver oil products concluded that the effervescent formulation is absorbed more rapidly than gelatin soft gels, and suggested that the effervescent form is equally palatable, making it an acceptable alternative to the soft gel form.

According to Joar Opheim, Nordic Naturals CEO, "This new [effervescent] delivery system for omega-3 fish oil tastes great and provides an opportunity for increased compliance among consumers,” Opheim stated. “Plus, the product offers faster absorption as a key benefit."

A total of 30 subjects between the ages of 21 and 60 years completed the study. Blood samples were drawn hourly after the fish oil preparations were taken. The average time to maximum concentration of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) was shorter for the effervescent preparation group (2.7 hours) than for the soft gel group (3.5 hours), a 23% reduction in absorption time.

Significant change from EPA and DHA absorption was noted as early as 1.5 hours after intake of the effervescent, while the change in absorption for the soft gel occurred 4.5 hours after intake. Overall amounts of EPA and DHA absorbed were similar for both preparations.

The study was conducted by Gerald Tramontano at Exodon Clinical Research Unit in Mt. Arlington, N.J.

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Legendary 1970s rock band fires off ‘picture condoms’

BY Alaric DeArment

NEW YORK — Graphic Armor, in association with Kiss and Condomania, on Wednesday announced the release of Kiss Kondoms, FDA-approved "picture condoms" featuring a full color image on the latex.

Originally introduced in 2002 by Condomania, Kiss Kondoms were the first to display a color photographic image of a celebrity on both the condom wrapper and box, the company stated. The first of the new condoms will feature an image of Gene Simmons’ iconic tongue. "Our decision to feature Gene Simmons, Paul Stanley and the Kiss brand on these revolutionary condoms was a no-brainer considering Gene and Paul’s worldwide legacy as entertainment icons and pioneers," stated Chris Panucci, CEO of Graphic Armor.

Kiss Kondoms will begin shipping in April. A second Kiss Kondom, "Studded Paul," featuring an image of Paul Stanley on textured latex, will be released by June 2011. The novelty Kiss Kondoms will be available in a three-pack box for $7.99.

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McKeon Products names new national sales manager

BY Allison Cerra

WARREN, Mich. — The parent company of Mack’s earplugs has tapped Jake Herman as its newest national sales manager.

McKeon Products said Herman will be responsible for U.S. retail sales to food, drug and mass merchant customers.

“We are most pleased that Herman has joined the company, and are confident that he is going to be a significant contributor to our continued success," said McKeon Products president Dan Asma. "His professional experience and commitment to excellence will help us continue to provide high-quality products, service and innovation to our customers.”

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