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Study: Nearly 6 million U.S. children suffer from food allergies

BY Allison Cerra

NEW YORK — A new study recently estimated that 5.9 million children in the United States suffer from a food allergy.

The study, published in the July issue of Pediatrics, also found that children with a tree nut or peanut allergy tend to have the most severe reactions, with nearly 39% of children ages 18 years and younger surveyed saying they had a severe or life-threatening allergy. Additionally, more than 30% of children surveyed said they suffered from multiple food allergies.

The study was funded by the Food Allergy Initiative.

"This is the largest study ever conducted on the prevalence of food allergy in U.S. children, and it differs from previous studies in important ways," said Ruchi Gupta, principal investigator, a pediatrician at Children’s Memorial Hospital and assistant professor of pediatrics at Northwestern University Feinberg School of Medicine in Chicago. "Our goal was to paint a comprehensive picture of childhood food allergy in America. We began by surveying a representative sample of children in the U.S. and collected extensive information on each and every food allergy reported — including date of onset, method of diagnosis, and reaction history."

Study authors noted that data on race and ethnicity, gender, socioeconomic status and geographic region also were collected.

Click here for more information about this study.

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Rush Limbaugh reveres patriotism with Two If By Tea

BY Allison Cerra

PALM BEACH, Fla. — Conservative radio host Rush Limbaugh has introduced a new brand of iced tea that puts a playful spin on patriotism.

Two If By Tea is named after the famous line, "one if by land, and two if by sea," in the poem "Paul Revere’s Ride." The beverage’s packaging is adorned with Rush Limbaugh dressed to look like Paul Revere.

The launch of the iced tea brand also will be supported in an advertising campaign that will include radio and digital media elements, as well as outdoor displays.

Two If By Tea is available to consumers nationwide via a website, TwoIfByTea.com, and not available immediately in any retail stores. Twelve-packs of 16-oz. bottles of Two If By Tea, in regular and raspberry flavors, are available for $23.76, with shipping costs included for delivery in the continental United States.

Click here for more information.

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Drops of flavor

BY Barbara White-Sax

NORTHFIELD, Ill. — Kraft’s new entry in the water-
flavoring category, MiO Liquid Water Enhancer, is the first new product category the company has entered in 15 years. The zero-calorie line of concentrated liquid flavorings packaged in a sleek egg-shaped dropper bottle clearly is different than other water enhancers on the market. Promotion for the product focuses on “personalizing” flavors.


MiO was launched in six flavors and retails for $3.99. A bottle is designed to flavor 24 servings. USA Today recently reported that the water-flavoring market reached $1 billion.

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