Study: More than 40% of smartphone, tablet owners ‘showroom’
WHITING, Ind. — An online consumer survey shows that nearly half of consumers go into brick-and-mortar stores with their smartphones to research items without buying them and then looked for the same item at a lower price online.
The 2,361-adult survey, conducted by Harris Interactive on behalf of CouponCabin.com between Sept. 18 and 20, found that 43% of smartphone and tablet owners have engaged in the practice, known as "showrooming."
Of the shoppers who have showroomed, nearly all have sometimes or often bought a showroomed item online for a lower price later on, according to the survey; 28% of respondents said they did this often, while 68% said they do it sometimes. Forty-four percent said they were "not at all" concerned that showrooming may drive brick-and-mortar retailers out of business, while 41% said they were somewhat concerned, and 15% said they were very or extremely concerned.
"Consumers are using technology to find as many ways to save as possible, and showrooming is a prime example of that," CouponCabin.com president and chief savings officer Jackie Warrick said. "As showrooming becomes more widespread, some stores are concerned and are changing their strategies, offering new incentives and providing special offers to keep shoppers buying at their retail locations."
When asked what kinds of items they had showroomed, 50% of respondents said home electronics, while 44% said tech devices. Meanwhile, 40% said they showroomed entertainment items; 31% said they showroomed clothing; 29% said they showroomed shoes; and 24% said they showroomed computers.
Colgate survey shows surprising lack of awareness around diabetes and oral health
Colgate Total and the American Diabetes Association teamed up to promote awareness for American Diabetes Month with a survey revealing people’s knowledge — or lack thereof — about oral health and its association with diabetes.
The survey, conducted by Harris Interactive, found that 36% of respondents didn’t know about the link between diabetes and oral health, and 66% of respondents didn’t realize that people with diabetes are twice as likely to develop serious gum disease.
"Not only are people with diabetes more susceptible to serious gum disease, but gum disease may also have the potential to affect blood glucose control and contribute to the progression of diabetes. Research suggests that people with diabetes are at higher risk for oral health problems, such as gingivitis and gum disease," said Lurelean Gaines, president-elect of health care and education for the American Diabetes Association.
Another surprising find: Fifty-four percent of respondents reported one or more symptoms of gum disease, but only 33% discussed oral health with their doctor. This could be because more than half of them admitted they’re not actually concerned about gum disease.
Other findings included:
Only 38% of people with diabetes reported that they pay "a great deal" of attention to their oral health and dental care;
The majority (56%) of respondents said they now planned to pay more attention to their oral health; and
African-Americans and Hispanics are more likely than Caucasians to say they are concerned about oral health/gum disease.
In an effort to promote awareness of oral care for Americans living with diabetes, Colgate Total is presenting this new information with the help of Natalie Strand, a physician with diabetes who won season 17 of "The Amazing Race"; Aliza Lifshitz, TV personality and Hispanic health advocate; and Yolanda Adams, multi-Grammy award-winning Gospel artist.
BECCA Cosmetics to begin distribution at Sephora stores
NEW YORK – BECCA Cosmetics will debut a collection at select Sephora stores in October, the company announced. The iconic beauty line, which originated in Australia, currently has global distribution in 30 countries and is known for its commitment to offering a wide range of color cosmetics.
With a following among celebrities and makeup artists, BECCA Cosmetics’ new retail partnership with Sephora — the leading beauty specialty retailer — will make the cosmetics line more accessible to consumers.
"We are thrilled to announce this exciting partnership with such an established retailer like Sephora," said Robert DeBaker, global CEO of BECCA Cosmetics. "We have taken the time to listen to our consumers, and with our edited collection and Shade Match Guarantee platform, we hope to better serve our clients and continue to build a loyal customer base."
The brand will debut its new platform in 23 Sephora stores nationwide and will be available at Sephora.com. The brand will also be available in at least 50 Sephora stores inside JCPenney locations in March, with plans to extend into 150 locations by the end of 2013.
In addition to the tailored range of BECCA Cosmetics, Sephora will offer shade match cards to sample all 18 BECCA foundation shades. Divided into three color categories — light, medium and dark — each shade match card includes six Radiant Skin Satin Finish Foundations to ensure clients can find their perfect match.