HEALTH

Study: Independent pharmacies earn high customer satisfaction scores

BY Allison Cerra

ALEXANDRIA, Va. Independent pharmacies have garnered the highest customer satisfaction scores among its competitors, according to results of a J.D. Power and Associates study.

The J.D. Power and Associates 2010 national pharmacy study found that Good Neighbor Pharmacy, Health Mart and the Medicine Shoppe Pharmacy –– networks of independently owned, locally operated pharmacies –– rated at 869, 856 and 851, respectively, on a 1,000 point scale, while patients said they were dissatisfied with publicly traded pharmacy chains and some mail-order pharmacies.

The National Community Pharmacists Association praised the study results, stating that “independent community pharmacies rely on a business model of answering questions and offering advice to ensure medication adherence is maximized.”

“This survey should encourage all patients and health plan sponsors to give independent community pharmacies another look. We offer superlative customer service, and we’re competitive on price,” said Joseph Harmison, NCPA president and pharmacy owner. “It’s also a reminder that policies that deny patients access to independent pharmacies, such as by mandating the use of mail-order pharmacies, not only eliminate choice but also the vital face-to-face interaction with clinically trained pharmacists.”

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Kaz launches ‘Cold and Flu Central’ Facebook page

BY Michael Johnsen

SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.

 

The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.

 

 

Jennifer Trachtenberg, chief pediatric officer for RealAge.com, is the featured pediatrician on the site. In addition, two other experts will be providing tips to fans on how to stay healthy this winter: Jim McDevitt, an instructor at the Harvard School of Public Health and certified as an industrial hygienist by the American Board of Industrial Hygiene; and Ted Myatt, a senior scientist at Environmental Health and Engineering. Myatt also is the biological safety officer at Brigham and Women’s Hospital and the Harvard Institute of Medicine in Massachusetts.

 

 

To help drive interest in the site, Kaz will be giving away one Vicks Cool Mist humidifier, Vicks digital thermometer or Braun ThermoScan ear thermometer each week.

 

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Jerry Barnes receives lifetime achievement award from GMDC

BY Michael Johnsen

COLORADO SPRINGS, Colo. The Global Market Development Center last week awarded its 2010 Lifetime Achievement Award to Jerry Barnes at its Health Beauty Wellness Marketing Conference in Orlando, Fla.

GMDC annually bestows this honor on a person who has contributed significantly to the general merchandise and health, beauty and wellness industries, as well as to GMDC through his or her leadership.

“Jerry’s contributions have been very unique, as he served as a key leader as both a member and as a senior manager on our staff,” stated David McConnell, GMDC president. “Jerry had a very successful career inside the industry, which began in the late 1960s when he joined Fleming Foods in Topeka, Kan. In 1982, he left Fleming to go to Carr-Gottstein Foods in Anchorage, Alaska, where he served as corporate VP merchandising and GMDC’s chairman,” McDonnell added. “I think Jerry did his most significant work on behalf of GMDC when, as chairman of the board, he helped facilitate the merger between GMDC and the former National Association of Service Merchandising in 1994. In his many years as a staff member, he has truly served as a catalyst for membership growth and expansion as he’s captured the trust of the membership through his knowledge of the business and passion for GMDC.”

Jerry Barnes has been a regular participant at GMDC Marketing Conferences for more than 20 years and served as chairman of the association in 1994. Since 1996 he has served on the GMDC staff in his role as VP member services.

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