Study highlights need for increased sun protection education among men
SHELTON, Conn. — Men older than 50 years of age are more than twice as likely as women to develop and die from melanoma, yet many men admit to not using sunscreen, and even more report not knowing what skin cancer warning signs to look for, according to the results of a survey released by the Skin Cancer Foundation in partnership with the makers of Banana Boat and Hawaiian Tropic brand sunscreens.
The survey results reveal that nearly half (49%) of men in the United States admit to not using sunscreen in the past 12 months, and 70% of men don’t even know what skin cancer warning signs to look for. In almost every case, men prove to be less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer. The survey was fielded online among 1,000 male and female respondents.
"These results are especially concerning when we consider that men over age 50 are more than twice as likely as women to develop and die from melanoma, the deadliest form of skin cancer," stated Joshua Zeichner, a spokesman for the Skin Cancer Foundation and assistant professor of dermatology at Mount Sinai Medical Center. "Reports show that 58% of new invasive melanoma cases diagnosed this year will be men versus 42% in women."
The survey also revealed that men typically do not follow recommended sunscreen usage guidelines. For example:
The vast majority of male sunscreen users (79%) are not aware that the recommended amount of sunscreen to use per application is 1 oz.;
A significant majority of men (61%) mistakenly believe that one sunscreen application protects skin for at least four hours, even though the recommended reapplication is every two hours or immediately after swimming or excessive sweating; and
Only 32% of men consider themselves extremely or very knowledgeable about how to properly use sunscreen to get adequate protection.
In addition, nearly two-thirds (64%) of men believe (or are unsure if) women need more sunscreen than they do, because of their misconception that female skin is more sensitive to ultraviolet radiation from the sun.
The survey results also showed a lack of skin cancer awareness among men. In fact, 85% of men are unaware that they are more likely to die of melanoma than women. Additional findings about men and skin cancer awareness include:
70% of male respondents admitted they don’t know how to perform a skin cancer self-exam or what to look for;
More than half (57%) of respondents stated they are unlikely to see a medical professional for a skin exam; and
26% of men realize that the chest and back are the most common places on the body that men develop melanoma.
"The survey results confirm what I see in my practice every day: Men just aren’t incorporating sun protection into their lives," Zeichner stated. "The Skin Cancer Foundation recommends that everyone adopt a complete sun protection regimen that includes seeking shade between 10 a.m. and 4 p.m., covering up with clothing, including a broad-brimmed hat and UV-blocking sunglasses, and wearing sunscreen every day. There is an obvious need for increased skin cancer awareness among men, and the Skin Cancer Foundation is actively working to better reach men with sun protection messages."
"We’re working closely with our retail partners to explore at-shelf solutions that educate shoppers and ease confusion when selecting the right sunscreen for themselves or their families," stated Minna Raffin, director of Banana Boat and Hawaiian Tropic brand sunscreens.
New Viviscal Hair Repair tablets battle damaged hair from within
CHICAGO — Lifes2good, developer of the hair loss supplement Viviscal, has announced the launch of its newest product: Viviscal Hair Repair.
The new tablets specifically target women with hair damaged from heat treatments, chemical treatments, coloring, extensions, poor diet, pollution and stress. Hair Repair features a new formulation that is designed to target damaged and over-styled tresses, repairing from within and restoring health and strength.
"This is the first of our hair growth products to deliver a targeted solution for damaged, over-styled hair that works from the inside out," stated Mark Holland, CEO at Lifes2good. "A recent survey conducted for our Viviscal brand showed that 87% of consumers know that over-styling, coloring and straightening hair over a prolonged period of time does significant damage to hair, yet more than 68% of women surveyed continue to receive these treatments. These findings are striking, and we knew that we needed to create a specific formula to address the needs of these consumers."
Viviscal Hair Repair also contains the exclusive AminoMar C Marine Complex that provides proteins, selenium, biotin and folic acid, plus grape seed extract.
Viviscal Hair Repair tablets are available at Rite Aid and retail for $29.99 for a 30-day supply.
Supervalu boosts Essential Everyday brand
MINNEAPOLIS — Supervalu is expanding its private-label offering to include 2,700 products across more than 100 categories by 2013.
Essential Everyday products, which are available at approximately 3,300 stores nationwide — including Supervalu’s family of stores — currently features more than 1,200 items across more than 40 categories. The expanded Essential Everyday brand lineup was introduced in New York last week by chef and cookbook author Antonia Lofaso.
"We’ve been very pleased with customers’ initial response to Essential Everyday. Consumers continue to look for products that exceed their expectations in the areas of affordable value. Our Essential Everyday brand does just that," Supervalu VP private brands Sam Mayberry said. "In addition to providing high-quality products at a great value, we’re focused on building customer loyalty for Essential Everyday and our other private brands by continuously innovating and bringing fresh ideas to our brand lineups."
The Essential Everyday portfolio includes three tiers of brands: premium, national-brand equivalent and value brands. The company’s private brands account for about $6 billion in annual sales.