HEALTH

Study: GERD sufferers don’t discuss symptoms with doctors

BY Allison Cerra

BETHESDA, Md. — Most patients that suffer from gastroesophageal reflux disease or persistent heartburn symptoms rarely speak with a healthcare provider about their condition, according to a new study conducted on behalf of the American Gastroenterological Association, in partnership with drug maker Takeda.

The "Defining and Identifying Gaps in Communication between GERD and/or Heartburn Sufferers and Physicians" study surveyed 1,004 U.S. adults who identified themselves as having GERD and/or frequent and persistent heartburn. Among the respondents, 39% and 19%, respectively, disclosed they “occasionally” or “never” discuss their symptoms with a healthcare provider.

Other findings included:

  • One-third (34%) of sufferers reported waiting 12 months or more after first experiencing symptoms to visit their healthcare provider;

  • Forty percent of respondents have not discussed symptoms with their HCP in the past 12 months; and

  • Approximately 1-in-5 sufferers does not discuss his or her symptoms until the end of the appointment when the doctor is leaving or only if the doctor asks.

In response to this, the American Gastroenterological Association and Takeda have teamed up to develop a new tool to help facilitate patient-healthcare provider communication about GERD symptoms. This new tool, and other information about GERD, is available at Gastro.org/GERDtracker.

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Hain Celestial highlights new, improved product offerings

BY Allison Cerra

MELVILLE, N.Y. — Hain Celestial is boosting its market presence with the introduction of more than 50 new and improved products.

The company has expanded its baking brand, Arrowhead Mills, to include an organic sprouted wheat flour and gluten-free baking mixes to address those who suffer from celiac disease. The products also feature update packaging.

Hain Celestial also has introduced new Celestial Seasonings teas for everyday wellness, including LaxaTea Herbal Wellness tea, Metabo Balance Green Tea Wellness tea and Antioxidant Max Blackberry Hibiscus Herbal Tea Wellness tea. Additionally, Celestial Seasonings brand offers two new and improved flavors in the popular green tea segment: peach blossom green tea and a reformulated pomegranate green tea.

The company’s Earth’s Best organic line now will include baby food puree pouches. The pouches are available in nine varieties and are fortified with a unique blend of antioxidant vitamins A, C and E, plus zinc. Earth’s Best organic line also includes POP Snax rice and potato crisps, which are an air-popped rice and potato snack fortified specially for toddlers with iron, zinc and six B vitamins, and are available in two flavors: veggie blend (potato, carrot and spinach) and sweet-potato cinnamon-apple, packaged in on-the-go, convenient canisters.

For its Garden of Eatin’ brand, Hain Celestial introduced new and improved tortilla chips, in classic blue chips and sweet-potato corn varieties. The brand offers the first corn tortilla chip introduced to market with a sprouted grain combination of brown rice, lentils and quinoa, Hain Celestial said.

Hain Celestial is boosting its Healthy Valley brand with new F-Factor cereal and bars, which are fiber-rich products that were inspired by the F-Factor diet, developed by nutritionist Tanya Zuckerbrot.

Hain Celestial’s soup brand, Imagine, is rolling out organic chunky style soups in shelf-stable cartons in four varieties.

In the dietary supplement category, Spectrum Essentials’ Chia Twisters chia and flax oil dietary supplement, is available in all-natural lemon meringue and tropical coconut flavors, to deliver the recommended daily value of omega-3 ALA fatty acids to support normal cardiovascular function, Hain Celestial said.

All of the products made their debut at the Natural Products Expo West in Anaheim, Calif., earlier this month.

"Innovation has always been at the heart of our new product offerings and is part of what makes us unique. This year, we’re excited to be at the forefront of functional trends, including antioxidant vitamins and fiber," said Irwin Simon, Hain Celestial president and CEO.

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Pepto-Bismol serves as title sponsor for college basketball fan festival

BY Allison Cerra

CINCINNATI — With the NCAA tournament under way, Procter & Gamble’s Pepto-Bismol will offer an interactive experience at Bracket Town, a college basketball fan festival, by highlighting historical game upsets.

As a title sponsor of the Hall of Champions at Bracket Town — which is being held in Houston — the stomach reliever brand will display the Hall of Upsets. At the Hall of Upsets, fans will be able to watch the historical upsets again, meet the players who played an integral role in those top upsets and vote on which game-changing upset made their stomachs flip the most.

The five biggest upset moments, according to Pepto-Bismol, are:

  • Villanova (8) vs. Georgetown (1), 1985;

  • North Carolina State (6) vs. Houston (3), 1983;

  • George Mason (11) vs. Connecticut (1), 2006;

  • Valparaiso (13) vs. Mississippi (4), 1998; and

  • Kentucky (5) vs. Indiana (1), 1975.

Pepto-Bismol said fans who visit the Hall of Upsets at Bracket Town also can debate about the shake-ups that have occurred during the current tournament and can go to Facebook.com/peptobismol to comment on how they have celebrated the upsets this March.

"We’re happy to join in on the fun and excitement that occurs when watching college basketball," said Kristen Stutz, assistant brand manager for Pepto at Procter & Gamble. "Pepto’s here to remind fans to enjoy the upsets; and if you overdo it, we’ve got you covered."

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