BEAUTY CARE

Study finds widespread oral health problems among older adults

BY Alaric DeArment

CHICAGO – More than half of the country gets a "fair" or "poor" score when it comes to standards affecting dental care access for elderly people, according to a new report.

The report, A State of Decay, released Tuesday by Oral Health America, gives a state-by-state analysis of oral healthcare delivery and public health factors affecting the oral health of older adults. The results have prompted OHA to launch a new website to connect older adults to dental care and educate them about maintaining oral health.

"While we are seeing improvements in certain areas of older adult dental care, there is still a lack of progress in advancing the oral health of such a vulnerable population," Columbia University public health professor Ira Lamster said. "Older adults face significant health challenges if their oral health is poor, and there is no coordinated program to help fund necessary services."

According to the study, 21 states provide either no dental benefits or only emergency coverage through adult Medicaid programs, while 31 have high numbers of dental health provider shortage areas. Meanwhile, 13 states have up to 60% of residents living in communities without water fluoridation, despite fluoride’s ability to protect dental health; Hawaii and New Jersey have the highest rates of residents without water fluoridation, respectively at 89.2% and 86.5%. Eight states have "strikingly" high rates of tooth loss, with 33.8% of the adult population of West Virginia having this problem.

 

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Marketer of Method, EOS, Help Remedies and Hello profiled in AdAge blog

BY Michael Johnsen

NEW YORK — Craig Dubitsky, known for helping to bring to market such brands as Method, EOS and Help Remedies, and more recently Hello oral care products, was characterized as a giant killer in a blog published by AdAge Monday.  

"He’s a small part of a big movement — an insurgent group of digitally enabled entrepreneurs gnawing away at the dominance of multibillion-dollar brands and their giant marketing budgets," wrote Jack Neff, who covers personal products for AdAge

"Individually, none of those brands [brought to market by Dubitsky] pose an existential threat to the behemoths of packaged goods," Neff noted. "Collectively, they and many more like them are having a big impact. Small and midsize firms took 1.6 share points, or nearly $10 billion in sales, from the packaged-goods behemoths over three post-recession years from 2009 to 2012, according to a report from IRI and Boston Consulting Group."

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‘Nashville’ actress, Pond’s team up to launch new BB+ Cream

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. — Unilever’s Pond’s has jumped aboard the BB cream craze with its new Pond’s Luminous Finish BB+. To promote the launch, the beauty brand has teamed up with Emmy and Golden Globe Award nominated actress Connie Britton, who is star of the TV series “Nashville.”

To kick off the partnership, Britton is inviting women to enter the "Pond’s BB+BFF Sweepstakes" to celebrate the two beauty boosters women cannot live without — Pond’s BB+ and their best friend forever (BFF).

Women can enter by creating a custom e-card with a photo of them with their BFF to serve as a reminder of the beauty of their friendship. Each e-card will serve as an entry to the sweepstakes, which runs through Oct. 31, 2013. Weekly prizes will be awarded, plus one of two grand prize BFF-worthy getaways to the Bahama Beach Club, a luxury ocean-side resort. Women also can enter to win by sharing their review of Pond’s new BB+ Cream on the Pond’s Facebook page.

"We’re thrilled to share our latest and greatest beauty innovation, Pond’s Luminous Finish BB+, to help women discover bright and luminous skin every day," stated Dawn Hedgepeth, director of brand building for Unilever Skincare.  "We couldn’t be more excited to partner with a classic beauty like Connie Britton, who also embodies today’s modern woman. Connie is the ultimate multi-tasker — she does it all and looks good doing it."

 

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