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Study finds shifts in how consumers define wellness

BY Alaric DeArment

NEW YORK — More than half of consumers have recently changed their views on health and wellness and added more vitamin D to their diets, while nearly a third have consumed functional beverages in the last 30 days, according to a new survey.

The Hartman Group, a Bellevue, Wash.-based consumer market research company, announced the release of its Health & Wellness Lifestyles 2013 study, which looks at the contemporary health and wellness landscape and how consumers have changed and trends that could shape the future.

In particular, the study found slight shifts in how people define wellness and how they tie it to states of being like feeling good about oneself, physical fitness, not being ill, ability to deal with stress and healthy weight. For example, in 2005, 60% identified "not being overweight" as being a part of wellness, a figure that grew to 66% by 2010. Similarly, "not being ill" was tied with wellness 69% of the time in 2005, rising to 75% in 2007 and falling again to 67% in 2010. Sixty-one percent of consumers defined wellness by their ability to deal with stress in 2005, compared with 68% in 2008 and 67% in 2010. Smaller changes were found in those who identified "being physically fit" and "feeling good about myself."

 

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Few maintain partial dentures in good condition, survey finds

BY Jason Owen

PITTSBURGH — GlaxoSmithKline Consumer Healthcare today released results from a new national survey of partial denture wearers revealing that while over half of survey respondents (58%) report that it’s important to them to maintain the health of their teeth — more so than their diet (46%) or skin (11%) — more than one third (36%) of respondents did not change any of their behaviors within the first year of wearing their partial denture. Incidentally, the teeth on either side of a partial denture are twice as likely to be lost compared to other teeth in a partial denture wearer’s mouth.

PDWs make up almost six percent (18.5 million people) of the U.S. adult population; the average PDW is only 40 years old. While the health of PDWs’ existing teeth is deeply important to them, and they don’t want to face the trauma of more tooth loss, survey results revealed that few are doing enough to ensure that their partial denture is always in good condition.

"Partial dentures impact many dimensions of a person’s life, including appearance, relationships and confidence," said Ekaterina Kletter, brand manager, GSK Consumer Healthcare. "These survey results revealed that more than half of the survey respondents (51%) say that their confidence/self-esteem has been negatively impacted by wearing a partial denture. What many people don’t know is that taking proper care of your partial denture is a big step to preserving a healthy smile."

With all these factors weighing in, more than half (51%) of PDWs agree that losing teeth has made them try to take better care of their teeth. Although some of the PDWs have changed their dental health habits after tooth loss to prevent further damage of their natural teeth, they have failed to implement the same routines with their partial denture. Many people may not know that proper care of a partial denture is an important part of a good oral healthcare routine. Just recently, Polident and Poligrip have introduced a new line of products designed especially for PDWs:

  • Poligrip Denture Adhesive For Partials Seal and Protect stabilizes the partial denture and helps create a snug, firm-yet-comfortable fit to reduce movement against the gums and teeth next to the partial;
  • Polident Denture Cleanser for Partials Clean and Protect is specifically formulated to clean partial dentures without scratching the soft denture material, unlike regular toothpaste. The unique formula releases active oxygen to help kill 99.9% of odor-causing bacteria.

"Many people are not aware of the effect that partial dentures can have on existing teeth," Kletter said. "Partial denture wearers are almost twice as likely to lose the teeth next to their partial denture, compared to the rest of their remaining teeth. It’s important to be educated about how to properly care for your partial denture to help protect your remaining teeth."


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Oogave organic soda launches all-natural diet line, expands distribution in Super Target Stores

BY Jason Owen

DENVER — Denver-based organic soda company Oogave has begun distribution of its all-natural diet soda line, Loca, through Fresh Market stores and Whole Foods Northern California. The company also continues to expand the distribution of its original Oogave soda line through Super Target stores nationwide.

The bottled line of Oogave sodas is sweetened with agave nectar and contains 100 calories per 12 oz bottle. To reduce the calorie count down to 10 calories, Loca is sweetened with a proprietary blend of agave nectar and stevia. The Loca line is available in the company’s popular flavors of Cola, Root Beer and Ginger Ale, and is packaged in six-packs of 12 oz cans. Loca is currently available in The Fresh Market stores nationwide and in Whole Foods stores in the Northern California region. Select Whole Foods Rocky Mountain region stores are expected to pick up the line in the very near future as well.

Oogave’s President, Gannon Merrell, has confidence Loca will win consumer taste tests against other brands using stevia in the canned, natural diet soda category. Merrell said, "It’s crazy good! Seriously, though, consumers have clearly shown their significant appetite for all-natural diet sodas in cans. We felt there was a void in that market for good-tasting options. That led us to create Loca and we are very excited to share our new line with existing Oogave drinkers, as well as those who are new to the brand."

The main line of Oogave Organic soda, available in bottles, is now being sold in Super Targets nationwide. The progressive retailer selected Oogave to fulfill its desire to offer more natural options to its consumers in the "Grab and Go" section of the store. Oogave bottles are now sporting a brighter, easier-to-see label for cold case locations.


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