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Study finds NJoy e-cigarette use can help short-term smoking reduction and cessation potential

BY Jason Owen

SCOTTSDALE, Ariz. — NJoy today announced the results of a pilot study that has been accepted for publication in the American Journal of Health Behavior and will be published online on October 1, 2013. The study, supported by NJoy and led by independent researchers Mitchell Nides, Ph.D. and Scott Leischow, Ph.D. evaluated nicotine delivery from the NJoy Kings Bold Electronic Delivery System (ENDS) and its short-term potential for smoking reduction or cessation. Results indicated that the NJoy Kings Bold ENDS delivered nicotine at a rate comparable to some FDA-approved nicotine replacement therapy products and that use of the product during the course of the one-week study led to short-term smoking reduction.

The open-label study, consisting of 25 smokers ages 18 years to 65 years who were not interested in quitting, found:

  • Mean daily cigarette smoking decreased from the baseline week to the trial week in 89% of subjects, with a statistically significant mean reduction in cigarettes smoked per day of 39%.
  • Smoking was reduced by 50% or more in 32% of subjects.
  • 16% of subjects had reduced their consumption of cigarettes to zero by the end of the study period.
  • Subjects had generally favorable perceptions of the NJoy Kings product at the end of the one-week trial period, with more than half reporting “high satisfaction” with a number of product features.

The results suggest that the NJoy Kings product delivered enough nicotine to suppress craving and was generally liked. However, the small number of subjects and short one-week testing period limit the study’s efficacy. Thus, while the results indicated that the NJoy Kings product has potential for use in smoking reduction and cessation, larger trials are needed.

“NJoy is actively engaged in expanding the science base on the health effects of electronic cigarettes and their potential to reduce the harms associated with traditional tobacco cigarettes,” said Dr. Richard Carmona, former Surgeon General of the United States and the chair of NJoy’s Scientific Advisory Committee. “These preliminary findings underscore the need for further research on the category and its potential for harm reduction.”


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NRF: July retail sales up 5% over year-ago period

BY Jason Owen

WASHINGTON — July retail sales saw gains in many back-to-school categories like clothing and sporting goods, but surprising declines in home-based categories, including building materials and furniture stores. Still, according to the National Retail Federation, July retail sales (excluding automobiles, gas stations and restaurants) increased 0.3% seasonally adjusted from June and increased 5% unadjusted year-over-year.

"Consumers continue to grind forward in July, marking 13 consecutive months of retail sales gains," said NRF president and CEO Matthew Shay. "However, consumers alone can’t be expected to shoulder the burden of the economy. Fiscal and monetary policy uncertainties combined with stagnant economic and employment conditions continue to breed a volatile market with extreme swings in consumer spending. The economy can’t seem to maintain any amount of momentum. We just can’t seem to pull ourselves up."

July retail sales, released today by the U.S. Census Bureau, showed that total retail and food services sales (which include non-general merchandise categories, such as automobiles, gasoline stations and restaurants) increased 0.2% seasonally adjusted month-to-month and increased 5.4% adjusted year-over-year.

"Spending has stalled, and the economy is stuck in neutral," said NRF chief economist Jack Kleinhenz. "Even with modest employment gains and steady consumer confidence, Americans remain in a cautiously-positive spending pattern. While clothing and sporting goods retailers saw modest gains with early back-to-school shopping, home-based retailers saw marked decreases, possibly indicating the end of the year-long housing boom. This month’s retail sales report will make any decision on tapering that much harder for policymakers in D.C."

Other findings from the July retail sales report include:

  • Building material and garden equipment and supplies dealers stores’ sales decreased 0.4% seasonally-adjusted yet increased 9.8% unadjusted year-over-year.
  • Clothing and clothing accessories stores’ sales increased 0.9% seasonally-adjusted month-to-month and increased 5.3% unadjusted year-over-year.
  • Electronics and appliance stores’ sales decreased 0.1% seasonally-adjusted month-to-month yet increased 0.8% unadjusted year-over-year.
  • Furniture and home furnishing stores’ sales decreased 1.4% seasonally-adjusted month-to-month yet increased 5.1% unadjusted year-over-year.
  • General merchandise stores’ sales increased 0.4% seasonally-adjusted month-to-month and increased 1.3% unadjusted year-over-year.
  • Health and personal care stores’ sales increased 0.7% seasonally-adjusted month-to-month and increased 3.3% unadjusted year-over-year.
  • Nonstore retailers’ sales increased 0.1% seasonally-adjusted month-to-month and increased 11.3% unadjusted year-over-year.
  • Sporting goods, hobby, book and music stores sales increased 1.0% seasonally-adjusted month-to-month and increased 3.9% unadjusted year-over-year.

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Former Campbell Soup exec named EVP sales at Pharmavite

BY Vivian Gomez

NORTHRIDGE, Calif. — Pharmavite, a U.S. manufacturer of vitamins, minerals and other dietary supplements, announced on Tuesday Timothy Toll as its new EVP sales.

“We are honored to have Mr. Toll join our Pharmavite team, as he has deep and relevant experience delivering impressive growth through strategic business transformation,” said Mark Walsh, COO of Pharmavite. “As a well-rounded, thoughtful and respected business leader, he comes to us with an impressive track record and personal values that make him a terrific fit for our company.”

Toll comes to Pharmavite with nearly 30 years of experience within the consumer packaged goods industry. Most recently, Toll served as global VP of customer strategy for Campbell Soup Co., where he led the sales function for Campbell’s international division, and developed the international sales strategy across 16 markets.

In addition, he was responsible for the joint business plan development for key international markets and global customers, international shopper insights capability, category management, trade spend evaluation, revenue management department design, talent development and emerging market business development focusing on China, Mexico, Indonesia and Brazil.

Prior to his work at Campbell Soup Co., Toll held sales and leadership positions with H.J. Heinz Co. and Proctor & Gamble.

Toll’s strategic priorities will include accelerating the growth of new products in the United States in conjunction with Pharmavite’s parent company, Otsuka Pharmaceutical Co., and maintaining a continued focus on the financial health and effectiveness of Pharmavite’s overall business.

Pharmavite brands portfolio includes Nature Made, Voots Veggie Fruit Tarts and SoyJoy brand names. Based in Northridge, Calif., Pharmavite operates as a subsidiary of Otsuka Pharmaceutical Co.


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