BEAUTY CARE

Study finds more than 170 million U.S. consumers use beauty products

BY Antoinette Alexander

PORT WASHINGTON , N.Y. According to a recently released report by The NPD Group, a provider of consumer and retail information, more than 170 million consumers use beauty products in the United States.

In 2007, 3-out-of-4 men aged 18 to 64 said they wear fragrance. Their top priority when wearing a fragrance: That a woman or significant other likes it, according to The NPD Group.

Meanwhile, 9-out-of-10 women aged 18 and older report that they use skin care, make up or fragrance.

When it comes to skin care, nearly half (42 percent) of women skin care users aged 18 and older said they look for products that are made from natural/organic ingredients. And 77 percent of women skin care users aged 18 and older said they don’t mind paying more for a skin care product “that really works.”

In the makeup segment, growth in 2007 came from such staple products as mascara and foundation, according to The NPD Group, and mineral make up sales have increased more than 30 times since 2003.

The No. 1 reason she buys a fragrance for herself: It’s an “overall great fragrance.”

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BEAUTY CARE

Freeman uses papaya extracts for hair care

BY Antoinette Alexander

NEW YORK Freeman Beauty has developed Freeman Papaya shampoos and conditioners formulated with papaya extract, a natural humectant and emollient.

Designed to moisturize and protect hair is the new Freeman Papaya & Coconut Color Retention Shampoo and Conditioner. Extracts of papaya and coconut cleans and moisturizes hair while vitamins A and E protect from the sun, adding brilliance and shine to color treated hair

The new products join a line-up of existing Freeman Papaya hair products including Papaya & Awapuhi Volume Shampoo and Conditioner, Papaya & Melon 2-in-1 Shampoo + Conditioner, Papaya & Mango Moisture Shampoo and Conditioner and Papaya & Line Shine Shampoo and Conditioner. The products retail for $3.99 each.

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L’Oreal introduces Sportin’ Style hair care for men

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, the ethnic hair care brand that is a division of L’Oreal USA, has announced the launch of its new Sportin’ Style by Sportin’ Waves, a haircare and styling line made just for guys.

The Sportin’ Style by Sportin’ Waves line is comprised of four products: anti dandruff shampoo, conditioning styling gel, moisturizing scalp cream and a shine intensifier.

Developed by SoftSheen-Carson/L’Oreal research and development, the products offer natural ingredients like avocado and aloe, for soft hair and moisture without greasiness. Sportin’ Style by Sportin’ Waves retails for $4.99 each.

Sportin’ Style by Sportin’ Waves:

  • Anti-Dandruff Shampoo (Conquer Flakes): treats dandruff while conditioning the hair.
  • Conditioning Styling Gel (Step-Up Style): holds hair in place for a finished look.
  • Moisturizing Scalp Cream (Fuel-Up Moisture): moisturizes hair while treating dry scalp.
  • Shine Intensifier (Power-On Shine): conditions hair with a shine that lasts all day.

 

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