Study finds consumers spending more on wellness products
BELLEVUE, Wash. Since 2005, spending on wellness products has shown an upward trend with a higher proportion spent on wellness for fresh categories, a recent Hartman Group study found. The average household spends $148.48 per month (or 19% of all monthly spending) on categories that have a wellness halo, the Hartman Group suggested.
According to the report, titled “Reimagining Health + Wellness 2010,” the definition of wellness currently is undergoing a transformation. More than half of all consumers (54%) said they recently have changed their views on health and wellness. Younger consumers, for example, cited stress (51%) and energy levels (47%) as triggers for changing their views on health and wellness.
“Increased spending on products beneath a wellness umbrella, particularly in fresh categories, reflects what we have been witnessing for more than a decade now,” stated Laurie Demeritt, Hartman Group president and COO. “Consumer understanding of wellness has moved away from traditional notions of condition treatment and disease prevention and toward attaining a better quality of life. They are looking for products and services that help them meet their wellness goals and aspirations,” she said. “With virtually all consumers involved in wellness on some level, this represents tremendous opportunities for CPG manufacturers and retailers.”
Consumers more loyal to Tylenol brand
PHILADELPHIA According to a study released by the Relational Capital Group, despite product recalls and a plant closure, consumer purchase intent and brand loyalty for Tylenol still currently exceeds that of Advil.
According to the study, conducted by Princeton University professors Susan Fiske and Nicolas Kervyn, 76% of consumers reported positive purchase intent and 67% reported positive brand loyalty for Tylenol, compared with 75% and 65% for Advil, respectively. In addition, Tylenol matched or surpassed Advil on most warmth and competence dimensions, including “acts with your best interests in mind.” Warmth and competence dimensions are both indicators of brand loyalty.
“This suggests that despite how painful the product recalls and plant closure have been for [McNeil Consumer], it appears their efforts thus far have been effective in retaining consumer trust and brand loyalty,” stated Chris Malone, chief advisory officer of The Relational Capital Group.
Conducted July 1 to 7, this study measured the warmth and competence perceptions and priorities of a demographically balanced sample of 1,042 U.S. adult consumers for eight national brands, as well as their purchase intent and brand loyalty toward each. The brands examined included McDonalds, Burger King, BP, Shell, Tropicana, Minute Maid, Tylenol and Advil.
TransMedia Group to promote IntelliGender’s Gender Prediction Test
BOCA RATON, Fla. TransMedia Group on Monday reported it has been retained by IntelliGender to promote that company’s Gender Prediction Test, a simple-to-use urine test that provides immediate gender results.
“Our publicity will focus on promoting IntelliGender as a fun pre-birth experience for expectant mothers who just can’t wait to know,” stated Allison McCormick, public relations manager at TransMedia. “Their unique product appeals to the millions of women who are so excited to be pregnant and are searching for any possible clues about their future bundle of joy. Rather than having to wait until 20 weeks to find out with an ultrasound, moms-to-be can take the test as early as 10 weeks into their pregnancy.”
IntelliGender uses first morning urine and a proprietary mix of chemicals that react with a combination of hormones to indicate the gender.
“We feel that TransMedia Group is the perfect PR firm to represent our innovative product based on their success in helping to make brands such as Celsius and Rexall Sundown household names,” noted Teresa Garland, co-founder of IntelliGender.