HEALTH

Study: CholestOff helps reduce LDLs by 5%

BY Michael Johnsen

NORTHRIDGE, Calif. — A study published in the November 2011 International Journal of Food Sciences and Nutrition demonstrated a nearly 5% reduction in “bad” low-density lipoprotein cholesterol when Pharmavite’s CholestOff was added to the National Cholesterol Education Program therapeutic lifestyle changes diet, Pharmavite announced Wednesday.

“The results of this study are both statistically significant and clinically relevant,” stated study co-author, Kevin Maki. “The study demonstrates that this supplement containing free (non-esterfied) phytosterols, when added to the NCEP’s TLC diet, significantly reduced the levels of both total and LDL cholesterol among the study participants, all of whom had elevated cholesterol initially. The FDA has concluded ‘[t]he scientific evidence establishes that including phytosterols in the diet helps to lower blood total and LDL cholesterol levels,’ and this study demonstrates that this dietary supplement formulation of free (non-esterified) phytosterols perform this function.”

Most clinical trials examining the effects of phytosterols on cholesterol have used such food forms as margarine-type spreads, orange juice, yogurt and yogurt-based drinks. In contrast, few have investigated the effects of phytosterols as supplements. The Food and Drug Administration concluded in 2010 that the formulation of phytosterols in dietary supplements can play an important role in cholesterol reduction in addition to a healthy diet and exercise.

“This study adds to the body of knowledge that supports the use of this dietary supplement of phytosterols in the appropriate daily dosages as an effective approach to lower LDL cholesterol in conjunction with a healthy diet and exercise program,” said Belinda Jenks, director of scientific affairs and nutrition education at Pharmavite and coauthor of the study. “These study results could be useful to healthcare providers and their patients considering options to reduce bad cholesterol, especially as this free-phytosterols supplement, CholestOff, can easily be added to a cholesterol-lowering regimen without negatively impacting a person’s diet or caloric intake.” 


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Thinq relaunches RTD line in small aluminum cans

BY Michael Johnsen

CHICAGO — Thinq on Wednesday announced the relaunch of its line of Thinq ready-to-drink beverages, now available in a 12-oz. Rexam Sleek can as its primary package.

Thinq chose Rexam Sleek cans because they improve distribution economics and help the beverage stand out on retail shelves, the company stated. In addition, the new aluminum cans are a good environmental and sustainability choice with a recycle rate at more than double any other beverage package, the company added.

Thinq currently is available at select retailers nationwide, including Walmart and The Vitamin Shoppe.

 


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Botanical Labs showcases gluten-free across its Wellesse brands at Celiac Disease Foundation expo

BY Michael Johnsen

FERNDALE, Wash. — Botanical Labs on Tuesday introduced its gluten-free line of liquid dietary supplements across its Wellesse line of liquid supplements — calcium/magnesium, vitamin D3, iron and B-complex — at the Celiac Disease Foundation’s South Florida Chapter Gluten-Free Expo in West Palm Beach, Fla.

Gluten intolerant consumers and celiac disease sufferers are a fast-growing group, the company stated, totaling approximately 3 million diagnosed and undiagnosed cases throughout the United Syayes. Many existing pill-based medications and supplements use excipients found to contain gluten, Botanical Labs noted. As many as 18 million Americans suffer from gluten sensitivity, who are predisposed to certain vitamin and mineral deficiencies.  

Botanical plans to have all its Wellesse liquid supplements formally qualified as gluten-free through the Gluten-Free Certification Organization.


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