Students honored in CVS-funded anti-smoking PSA contest
SACRAMENTO, Calif. — Student filmmakers from high schools and middle schools throughout California took home regional honors in the third-annual Anti-Tobacco Video Contest for the Public Service Announcements produced to raise awareness of the dangers of tobacco.
The contest was organized by Breathe California as part of a $100,000 grant from CVS Health. Middle- and high-school students from Los Angeles, Sacramento, San Jose and San Francisco were invited to submit a PSA video on their vision of the first tobacco-free generation.
Statewide winners will announced on Feb. 25 in Sacramento as part of the Breathe Youth Media Awards.
"The PSA videos are a great way for students to have conversations about the dangers of tobacco with their teachers and peers in their own words and to imagine what the first tobacco-free generation will look like," said Kori Titus, CEO, Breathe California of Sacramento-Emigrant Trails. "We are very grateful to CVS Health for their support and leadership in helping to deliver the first tobacco-free generation."
CVS Health’s support for Breathe California is part of its “Be The First” five-year, $50 million initiative to help deliver the first tobacco-free generation and extend the company’s commitment to helping people lead tobacco-free lives.
"Tobacco use, especially among our youth, is one of the most pressing public health issues that we face today," said Eileen Howard Boone, SVP of Corporate Social Responsibility and Philanthropy at CVS Health. "We're proud to support Breathe California whose mission is to promote a tobacco-free generation and we look forward to continuing our work with them to harness the passion of young people to make an impact on the issues they care about."
In addition to the PSA contest, the grant provided by CVS Health will help each of the Breathe chapters expand their youth prevention training and education programming.
Winning local PSAs can be viewed here:
CVS Health presents $50K Community Grant to Family Reach
BOSTON — CVS Health presented a $50,000 Community Grant to Family Reach, which will fund the Family Relief Direct Assistance Program at Cincinnati Children’s Hospital to provide financial support and education to families who have a child or young adult in active cancer treatment and experiencing financial hardship.
“As a pharmacy innovation company, we are committed to helping people on their path to better health. We are proud to support organizations that increase access to quality health care because we know their efforts are critical to delivering better community health,” said Eileen Howard Boone, SVP, Corporate Social Responsibility and Philanthropy, CVS Health. “We are pleased to support the work that Family Reach does in the community and we look forward to working with them to fulfill their program’s mission.”
According to Family Reach, which has helped families pay the everyday bills — rent, groceries, gas and more — that quickly become overwhelming in the face of treatment — cancer patients are 2.65 times more likely to go bankrupt than people without cancer. In addition, 46% of cancer patients cut back on basic necessities like food and clothing to pay for cancer care, with some skipping medication to save money.
“We see families lose everything because they miss work or lose their jobs altogether. They incur travel costs to and from the hospital and have countless expenses added to their daily budget. Families report having to choose putting gas in the car to access treatment over buying groceries or paying the utility bill,” said Carla Tardif, CEO of Family Reach. “We are honored to partner with CVS Health to bring support to the millions of families who are struggling financially simply because they are trying to care for themselves or a sick child.”
Since its launch in 2003, Family Reach has raised more than $16 million in support of more than 10,000 families across the United States. This fall, the organization joined former VP Joe Biden at the White House Cancer Moonshot Task Force release event, where they announced their new Financial Treatment Project.
Study: CVS’s decision to stop selling cigarettes improved nation’s health
WOONSOCKET, R.I. — CVS Health’s 2014 decision to stomp out cigarette sales at all CVS Pharmacy locations has had a substantial impact on the number of cigarette purchases at all retail settings, with an even greater impact on those who bought cigarettes at CVS locations.
According to newly published research from the CVS Health Research Institute that was published Thursday in the American Journal of Public Health, CVS’s decision to stop selling cigarettes at its stores reduced cigarette purchases across all retail settings, with those who purchased cigarettes exclusively at CVS Pharmacy 38% more likely stop buying cigarettes, and those who purchased three or more packs per month were more than twice as likely to stop buying cigarettes altogether.
The study assessed the impact of CVS Health's discontinuation of tobacco sales by analyzing data from a nationally representative survey of consumers' cigarette purchasing behavior at drug, food, big box, dollar, convenience and gas station retailers prior to and one year following the company's decision.
"When we removed tobacco from our shelves, a significant number of our customers simply stopped buying — and hopefully smoking — cigarettes altogether instead of just altering their cigarette purchasing habits," said Troyen A. Brennan, M.D., Chief Medical Officer of CVS Health and an author of the study. "This research proves that our decision had a powerful public health impact by disrupting access to cigarettes and helping more of our customers on their path to better health."
Following CVS Health's decision to exit tobacco in 2014, the company has extended its commitment to helping people lead tobacco-free lives through increased smoking cessation resources and a focus on youth tobacco use and prevention. In 2016, CVS Health announced Be The First, a five-year, $50 million initiative to help deliver the first tobacco-free generation. With support and funding through CVS Health and the CVS Health Foundation, Be The First supports comprehensive education, advocacy, tobacco control and healthy behavior programming delivered in concert with a group of national partner organizations.
"CVS Health's decision to end tobacco sales has had a substantial and measurable impact on improving our nation's health," said Matthew L. Myers, President of the Campaign for Tobacco-Free Kids. "These newly published results make it increasingly untenable for responsible retailers — especially those that provide health care services — to continue selling tobacco products. We also urge parents and other consumers concerned about health to patronize retailers that don't sell tobacco products, such as those on our website, www.ShopTobaccoFree.org."
Smoking is the leading cause of preventable morbidity and mortality in the United States, accounting for more than 480,000 deaths each year, $170 billion in medical costs and $156 billion in lost productivity, stated CVS. "Tobacco use, especially among our youth, is one of the most pressing public health issues that we face today," said Eileen Howard Boone, Senior Vice President of Corporate Social Responsibility and Philanthropy at CVS Health, and President of the CVS Health Foundation. "While smoking rates among children and adults have declined over the past decade, approximately 36.5 million adults still smoke and 3,200 people under age 18 smoke their first cigarette every day. Reducing tobacco use continues to be a public health priority, which we are committed to addressing."