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Strongbow intros orange blossom flavor, mini cans

BY David Salazar
WHITE PLAINS, N.Y. — Heineken’s Strongbow Hard Apple Ciders brand is getting into spring with the launch of its new orange blossom cider flavor. The new flavor brings an orange blossom aroma with light sweetness and an apple finish — free of artificial flavors and colors, the brand said. 
 
“Strongbow is known for its 125 years of cider-making heritage and its portfolio of award-winning flavors, and we know our consumers are curious and always looking for new and exciting flavors,” Strongbow senior director Jessica Robinson said. “Strongbow Orange Blossom represents our relentless commitment to quality, taste, and product innovation. We recommend serving Orange Blossom over ice to help bring out its distinctive orange blossom aroma, and enjoy its crisp refreshing taste.”
 
The launch is supported with TV ads, consumer sampling and in-store merchandise. The flavor will be launched in six packs in March and also will replace Strongbow’s ginger flavor in its 12-bottle variety pack, joining its gold apple, honey and cherry blossom varieties. As part of the initiative to drive trial and awareness for the orange blossom flavor, the same four flavors from the variety pack will be sold in a four-pack of 5.1-oz. mini cans, which carry a $1 suggested retail price. 
 
“Strongbow Orange Blossom, a fresh remix of natural flavors, has received consistently high taste test ratings, appeals equally to men, women, cider and non-cider drinkers, and has a higher trial potential than the leading hard soda brand.” Robinson said. 
 

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Truly Spiked & Sparkling launches new flavor

BY David Salazar

BOSTON — Hard sparkling water company Truly Spiked & Sparkling on Wednesday announced its newest addition to its lineup, Truly Spiked & Sparkling Lemon and Yuzu. The brand’s spiked sparkling water contains 100 calories, 1 gram of sugars, is gluten-free and 5% ABV.

The new flavor incorporates the Japanese fruit yuzu for a subtle tartness to create a citrusy drink when combined with lemon.

“I'm constantly looking for flavor inspiration in food and cocktails, and the yuzu fruit's distinctly tart flavor profile has always intrigued me,” Spiked & Sparkling innovation team member Casey O'Neill said“When I started experimenting with ingredients for our newest style, I knew it was time to bring yuzu into the mix, since its unique qualities are a perfect fit for Truly Spiked & Sparkling which is known for its light, refreshing taste with just the right amount of sweetness.”

The product will be available in packs of six 12-oz. bottles, which carry a suggested retail price of $9.99.

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Poland Spring highlights local greatness with new ad campaign

BY David Salazar

STAMFORD, Conn. — Nestle Waters North America’s Poland Spring brand this week unveiled its new “Greatness Springs from Here” marketing campaign, which focuses on the northeast, which is where the water brand is sourced. The campaign highlights local people who make a positive impact on their communities through their passion.

The first series of ads features 88-year-old volunteer ambulance driver and Maine resident Edna Mitchell. There is a 30-second online spot featuring her that is target to the northeast region. The brand’s additional content will include employee stories and social media content that highlights local greatness.

“Edna’s vitality and passion for helping people is what inspired us to share her story as part of the ‘Greatness Springs from Here’ campaign,” Nestlé Waters North America’s VP/GM regional spring waters Amy Wirtanen said. “The positive impact she makes in her community embodies the kind of greatness we’d like to celebrate. As neighbors who live and work in Maine, our Poland Spring employees know there are many ordinary people doing extraordinary things throughout the region. We hope our campaign will instill a sense of pride among those who live in Maine and inspire others to share their stories.”

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