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Stride taps Shaun White as spokesman

BY Allison Cerra

EAST HANOVER, N.J. — The ridiculously long-lasting gum has tapped a snowboarding and skateboarding champion to serve as the brand’s spokesman.

Shaun White, an Olympic gold medalist, inked a two-year deal with Stride to be the gum’s official brand spokesman and will be featured in a variety of promotional activities. Stride said it is planning giveaways, digital and social media campaigns, and public relations efforts throughout the coming months.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," said Gary Osifchin, marketing director for Stride. "We are thrilled that Shaun will be representing Stride."

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Kashi introduces new fruity cereal products

BY Allison Cerra

LA JOLLA, Calif. — Kashi announced the launch of its Berry Blossoms cereal and cherry-vanilla cereal bars.

The company said its Berry Blossoms cereal features pillow-shaped graham cereal squares made with seven whole grains and tossed with a tasty blend of real fruit, including strawberries, blackberries and blueberries.

Kashi’s cherry-vanilla cereal bars join its TLC line of products and are made with a filling of sweet red-ruby cherries and rich Madagascan vanilla beans that are baked right into the soft-baked dough and contain 11 g of whole grains.

Kashi Berry Blossoms cereal and Kashi TLC cherry-vanilla cereal bars now are available at grocers and natural food retailers nationwide for a suggested retail price of $3.59 and $3.89, respectively.

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Beanfields chips hit store shelves this spring

BY Allison Cerra

LOS ANGELES — A new line of chips made from beans and rice is slated to hit stores nationwide this spring.

Beanfields said its bean and rice chips will be available in four varieties, including naturally unsalted, sea salt, sea salt and pepper, and pico de gallo. The corn- and gluten-free chips tout twice as much protein and fiber as most tortilla, corn or potato chips, according to the company.

Beanfields bean and rice chips will be available in 6-oz. bags for a price ranging from $2.99 to $3.99.

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