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Stride gum launches mobile app game controlled by chewing

BY Jason Owen

EAST HANOVER, N.J. — Stride gum today announced the release of its iOS game, "Gumulon," a new mobile app game controlled by chewing.

Using the front-facing camera available on select mobile devices, players use their mouths to completely control the intergalactic game play — when you chew, the main character, Ace, jumps. This advanced chew-tracking software was developed specifically for "Gumulon."

Available as a free download in the App Store now, standard download rates apply, "Gumulon" is set in the dark, cavernous depths of an endless outer space mine, the company stated. Players play as Ace, a maverick mining professional on planet "Gumulon." One day, during a heroic mining mission in Gumulon’s deepest mine, Ace awakens a terrifying prehistoric cave beast. Narrowly avoiding the monster’s jaws, our hero begins a death-defying climb to freedom, as the fast-paced action of "Gumulon" begins.

"’Gumulon’ is an innovative slice of entertainment. We always seek to engage our fans and provide unique experiences," said Lauren Sella, Stride senior brand manager. "The most exciting thing for us is that chewing Stride gum now provides a truly original way to use gum-chewing to control and play a mobile video game."

In addition to compelling game play, game unlocks can be activated by scanning the barcode on packs of Stride gum while in the app. The barcodes on each of the nine Stride flavors unlocks a different bonus to give Ace an extra boost.

"Gumulon" also will feature social media components. As Ace falls into the jaws of the monster, the front facing camera captures a still of the player’s face, creating an image featuring the player’s top score and chewing face that can then be shared across their social media channels.

"Gumulon" is available free on the AppStore: http://appstore.com/gumulon or via Gumulon.com, where consumers also can discover more about the "Gumulon" story.

"Gumulon" was created in collaboration with W+K London and Johnny Two Shoes and is compatible with iPhone 4s, iPhone 5, iPad 2, iPad 3rd & 4th generation, iPad Mini and iPod Touch 4th & 5th generation.

For the latest on "Gumulon," visit Stride’s social channels at https://www.facebook.com/stride-gum and https://twitter.com/stridegum.


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Walmart helps the hungry this summer

BY Mike Troy

BENTONVILLE, Ark. — Walmart to donate $14 million to five nonprofit groups to provide nutritional education and help feed 1.7 million hungry children this summer and next.

Recipients of the grants include Alliance for a healthier Generation, Food Research and Action Center, National League of Cities Institute for Youth, Education and Families, Texas Hunger Initiatives and the YMCA. The organizations will use the grants to fund programs that serve families in more than 450 communities across the nation, according to Walmart. In addition, the grants will fund programs that teach families how to develop healthy, low-cost eating habits.

"At Walmart, we recognize that many children rely on the meals provided at school to sustain an adequate nutrition level, and often go without after class ends and during summer vacation," said Julie Gehrki, senior director of the Walmart Foundation. "That’s why we’re committed to supporting organizations that work to ensure children have access to meals all year long and also aer teaching families about eating healthy. Through Walmart’s own efforts and by working with dedicated nonprofit partners to make healthy foods more accessible and affordable, we strive to help families live better, healthier lives."

According to a report by the grant recipient Food Research and Action Center, while 19.6 million low-income children rely on the U.S. Department of Agriculture lunch programs during the school year, only one in seven of those kids participate in summer nutrition programs. In fact, summer meal program participation declined from 2008 to 2012, but the need for these programs grew, as suggested by an increase in school lunch participation among low-income children during the same time, according to the report.

To help raise awareness about the importance of access to meals and nutrition education programs throughout the year, the Walmart Foundation has teamed with Dr. Michele Borba, recognized children’s health and development expert and author of 22 parenting and educational books, to offers insight and simple tips that families can follow to enjoy a healthy summer.

"Parents and caregivers can and should take an active role in helping children avoid the ‘summer-slide,’" Dr. Borba said. "Look for programs in your neighborhood that will help your children access regular meals and stay active throughout their school break. These programs will not only benefit your children’s health during the summer, they will have a lasting impact on their future development."  

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Former Walgreens retail eProcurement executive joins K2 Sourcing

BY Antoinette Alexander

PORT WASHINGTON, Wis. — Former Walgreens executive Dan Carlson has joined K2 Sourcing, a provider of software-as-a-service eProcurement and eSourcing applications.

Carlson, an experienced purchasing and eSourcing executive, will augment K2 Sourcing’s ability to assist clients in the use of its eProcurement applications and professional procurement services, the company stated.

After working at IBM, in 1993 Dan became Walgreens director of corporate (indirect) purchasing. As part of his role leading the purchasing team, he instituted the use of eSourcing applications not only for indirect purchasing, but for goods and services across all company departments including merchandise items for resale.

 


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