Strategic Solutions International intros multi-channel beauty analytics platform (K)NOW!
CHICAGO — Category management firm Strategic Solutions International is bringing a new insights platform to beauty brands and retailers with its (K)NOW! Strategic Data Solutions. The web-based portal, which made its debut last month at CosmoProf USA in Las Vegas, can offer multi-channel beauty insights exclusively to its subscribers.
Among the data that the (K)NOW! Portal gathers is hair color unit scans across channels. The company shared that while hair color represents 22% of unit scans in beauty supply stores, it only makes up 6% of black hair care unit volume in retail chain stores. This is as black-owned companies makeup 33% of total hair care sales, up from 14% in 2009.
The (K)NOW! portal pairs big data management with insights from consumer usage to create a consumer-centric platform, the company said, noting that to do so it has partnered with omnichannel global leaders in information technology to create a user-friendly information gathering experience.
Features include allowing users to run custom queries and create reports based on immediate needs, interactive data visualization, desktop and mobile functionality and trended metrics across data types.
“The (K)NOW! Strategic Data Solutions portal represents the first-ever opportunity for retailers, manufacturers and beauty executives to access quick and exclusive beauty insights, on their time — which is priceless,” portal creator and Strategic Solutions International CEO Romina Brown said. “This introduction initiates SSI’s revolutionary effort to create multi-channel insights based on consumer product usage.”
Click-and-collect emerges as high-growth op for non-food, GMDC says
COLORADO SPRINGS, Colo. — Click-and-collect is emerging as a high-growth channel opportuntiy for non-food manufacturers, Global Market Development Center noted in its latest next practice report "Connecting with Click-and-Collect: Strategic Upside for Non-Categories."
“As retailers move swiftly into the uncharted territory of click-and-collect, one thing is certain: supplier partnerships must be deepened to successfully navigate digital transformation, manage shopper expectations and effectively create a positive outcome for all trading partners,” stated Patrick Spear, GMDC president and CEO.
The grocery industry is increasingly pushing online and some of the biggest retailers are ramping up click-and-collect models. That future is making many a bit jittery, especially for non-food, center-store categories. And while online grocery sales could exceed $100 billion by 2025, click-and-collect is emerging as a high-growth channel opportunity with a projected $6.6 billion of CPG sales per year by 2020 according to an IRI study.
“Non-food categories have long been recognized as basket-building categories for the retail grocery industry," stated Mark Mechelse, director research, industry insights and communications, GMDC. "In other words, they help drive in-store transaction size and build margin. No one – manufacturer or retailer – wants to lose these benefits as a result of the click-and-collect movement.”
In contrast to fresh and frozen foods, where brick-and-mortar stores are the preferred shopping destination, non-foods and HBC are seeing double-digit sales growth online, up 19.4% and 17.9% respectively from 2015 to 2016 according to Nielsen Homescan data cited by Acosta in its report "Bricks & Clicks – Understanding the Omni Channel Landscape." General merchandise isn’t far behind, registering 8.7% year-over-year growth online during the same time period.
To succeed and embrace this digital movement, nonfoods retailers and manufacturers must rewire their go-to-market strategies by working together to develop seamless, integrated strategies and plans that breed profitability, growth and success for all involved parties, GMDC suggested.
“Manufacturers should work with retail customers to make it easy to find products on the site by monitoring keyword search and optimize product descriptions and detail pages so items are easy to find," suggested Keith Anderson, VP retail insights at Profitero, and lead author of the whitepaper for GMDC. "Menu placement and ease of navigation is important for full-basket retailers that tend to mimic supermarket aisles.”
Profitero also suggests that creating in-cart suggestions similar to strategic cross-merchandising display execution inside brick-and-mortar stores, manufacturers should work with retailers to create cross-display opportunities online. Virtual bundling and cross-merchandising is another effective tactic. Unlike in a physical store, merchandise bundles needn’t be physically co-packed.
The collection point itself represents another prime opportunity to make the non-foods sale. Innovative approaches and out-of-the-box thinking will be required to add product displays, deploy digital advertising/promotions or other new technologies to capture shopper attention for non-foods goods.
“The good news is that we only have a small handful of large vendors today that do one-third of our business,” said Spencer Baird ,SVP merchandising, B2B and pick-up at PeaPod. “This means we can get to a lot more depth in our planning with them and find ways to create mutual value for our customer and the vendor. We will also partner closely with a group of smaller vendors," he said. "We’re not wed to the old ‘scale trumps all’ mentality because if you look at where our business over-indexes, in many cases it is on smaller, more progressive areas in nutrition or health sometimes, progressive is in the bag of smaller manufacturers.”
To meet the challenges and opportunities head on to enable a positive outcome through click-and-collect, GMDC offered these next practices:
- Since 69% of shoppers who use click-and-collect buy additional GM/HBW items, extend the technology platform to begin suggesting meal items and additional food-item purchasing with complementary non-foods;
- Create impulse displays or other POP materials near the point of pickup to increase sales;
- Place more non-food items on the first page of the click-and-collect site. When searching for items online, consumers have a propensity to not click through to the second and third pages; and
- Leverage geo-fencing technology to know when the consumer is near the store or ready to pickup their order.
Partners and supporters whose contributions have made the report possible are Newell Brands, Big Time Products, Melita and RugDoctor. Insight providers include Profitero, IRi , Acosta and Nielsen.
Amazon reduces delivery to two minutes through Instant Pickup
SEATTLE — Amazon has finally reduced the last mile equation to a matter of minutes with its Instant Pickup, a free service offering Prime and Prime Student members a curated selection of daily essentials available for pickup in two minutes or less at five of Amazon’s fully staffed pickup locations in Los Angeles, Atlanta, Berkeley, Calif., Columbus, Ohio and College Park, Md.
“Instant Pickup is another way Amazon is making life more convenient for Prime members,” stated Ripley MacDonald, director, student programs, Amazon. “As shopping behaviors continue to evolve, customers consistently tell us that they want items even faster. Whether it’s a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time," he said. "While Instant Pickup is available at select pickup locations today, we’re excited about bringing this experience to more customers soon.”
With Instant Pickup, Prime and Prime Student members can use the Amazon App to shop hundreds of need-it-now items like food, cold drinks, personal care items, technology essentials and Amazon devices like the Echo, Echo Dot, Fire TV and a selection of Fire tablets and Kindle e-readers. Prime members can browse the selection, place an order, even add last-minute items to an online order and pick it up from a self-service locker – all within two minutes or less.
Instant Pickup is available at five select pickup locations and will be available at more locations in the coming months. Amazon operates a total of 22 staffed pickup locations on or near college campuses across the country.