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Stop & Shop raises huge donation to support Breast Cancer Awareness Month

BY Alaric DeArment

PURCHASE, N.Y. — Stop & Shop donated more than $250,000 to the American Cancer Society to support breast cancer research, education and awareness in October, the supermarket chain announced Tuesday.

The company said it donated 5 cents for every pink reusable shopping bag sold through Breast Cancer Awareness Month, for a total of more than $8,400. Customers and employees also raised more than $182,000 to support "Making Strides Against Breast Cancer" walks on Long Island and Point Pleasant, N.Y., and Providence, R.I. Meanwhile, partnerships with the chain’s private label, General Mills and Proctor & Gamble donated $67,000.

"Stop & Shop is extremely proud of the generosity from our customers and associates to support breast cancer awareness," Stop & Shop New England division spokeswoman Suzi Robinson said. "Breast cancer affects so many lives, and we are overwhelmed by the spirit of everyone who came together once again to make a difference."


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Walgreens goes multichannel with Black Friday promotions

BY Michael Johnsen

DEERFIELD, Ill. — Walgreens will be making a multichannel play for Black Friday customers through a mystery mobile coupon, the retailer announced Tuesday. 

“This promotion is an excellent example of how technology and innovation work together to provide customers with a great offer that increases engagement and enhances their shopping experience,” stated Sona Chawla, president of e-commerce for Walgreens. “At a time when shoppers are out looking for the best deals, we’re making it easy by sending real-time, relevant offers directly to them.”

When users open the Walgreens app home screen beginning Black Friday and running through Nov. 25, they can “swipe to reveal” exclusive Walgreens offers and discounts on Starbucks Doubleshot Energy Coffee products at their local Walgreens. The Walgreens app is easily integrated into the iPhone’s Passbook, where the offers will also appear.

Also available through the Walgreens mobile app from Friday through Sunday is a chance to enter a Black Friday sweepstakes to win 1 million Balance Rewards points. Walgreens in September launched the Balance Rewards customer loyalty program, which offers customers ways to save, earn points and get rewarded for purchases, services and healthy lifestyle behaviors. 

Walgreens has introduced the latest updates to its mobile app, allowing for more personalized and relevant experiences for easy access on-the-go or in-store, including the addition of photo editing functionality powered by Aviary to its QuickPrints app; a platform that allows customers to use a digital shopping list to map and locate items in a store by posting a pin on the map; and tablet users can quickly access Walgreens new magazine, Happy and Healthy: Your Guide To Living Well With Walgreens, through the company’s shopping app.

Also, Walgreens is offering 16 unique holiday card templates, which can be accessed and customized via the iPad app. The cards, which come in packs of 20 along with envelopes, are available to pick up at a local Walgreens in about an hour.

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Safeway reaffirms commitment to National Guard employees

BY Michael Johnsen

ALEXANDRIA, Va. — Safeway chairman and CEO Steve Burd on Monday signed a Statement of Support for Employer Support of the Guard and Reserve, a Department of Defense agency, at a ceremony at the company’s corporate offices in Pleasanton, Calif., ESGR stated. 

"We are honored to reaffirm Safeway’s support for our employees in the National Guard and Reserve," Burd said. "No other public service could be more important than providing support to our men and women in uniform."

"Supportive employers are critical to maintaining the strength and readiness of the nation’s Guard and Reserve units and allow Guardsmen and Reservists the opportunity to serve our country more effectively and with greater peace of mind," stated James Rebholz, ESGR national chairman. "By signing this Statement of Support, Safeway sends a clear message they stand committed to their military employees."

 

 

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