Stop & Shop expands Scan It! Mobile
QUINCY, Mass. — Stop & Shop announced that it has expanded the availability of its Scan It! Mobile shopping app.
First introduced last June for iPhone 3GS and 4G in three stores, Scan It! now is also available for many Android devices, which will double the reach of customers, the company said. In addition, the pilot will expand to an additional 42 Stop & Shop stores in Massachusetts, Rhode Island and Connecticut.
"We are excited to introduce our in-store mobile shopping experience to more Stop & Shop stores and Android customers, given the positive feedback we’ve received from customers that have used Scan It! Mobile and enjoy the ability to shop and scan with their smartphone," Stop & Shop New England division president Mark McGowan said. "From quick convenience trips to full grocery shops, Scan It! Mobile allows customers to scan their own items, bag as they go, and see a running total of their purchases, making the shopping experience even more valuable for our on-the-go customers."
Stop & Shop first announced the SScan It! Mobile pilot in three Massachusetts Stop & Shop stores in Quincy (65 Newport Ave.), Braintree (300 Grove St.), and Plymouth (127 Samoset St/Rte. 44).
With this recent expansion, the app currently is available in an additional 19 stores and is being rolled out to another 23 stores in the coming weeks. By the end of 2011, no fewer than 45 Stop & Shop supermarkets will be fully operational with Scan It! Mobile.
L’Oréal Paris launches digital campaign to promote new Voluminous False Fiber Lashes mascara
NEW YORK — L’Oréal Paris is celebrating the recent launch of its Voluminous False Fiber Lashes mascara with a nationwide digital campaign that encourages women to say “no to faux."
Consumers can visit L’Oréal Paris’ Facebook page to take the pledge and enter daily for the chance to win a free full-size Voluminous False Fiber Lashes mascara. While at the brand’s Facebook page, beauty aficionados also can learn about the product’s fiber technology, watch a featured tutorial video with L’Oréal Paris consulting markup artist Collier Strong and read the latest consumer reviews from real women who are no longer faking it.
On a mission to reinvent the false lash look, L’Oréal Paris harnessed the power of a dual-fiber formula to take lashes from ordinary to outrageous with just a few sweeps. A combination of super-fine nylon and rayon fibers adhere to natural lashes, enveloping them from root to tip thanks to an exclusive polymer in the formula. Meanwhile, an architectural precision brush with a 40-degree angle and reverse twist bristles ensure optimal application, making lashes appear fuller, longer, curled and sculpted.
The formula is available in five shades, including black, blackest black, black brown, waterproof black and waterproof blackest black.
Lilly removes Xigris from market
INDIANAPOLIS — Eli Lilly is withdrawing one of its drugs from the market after clinical trials showed it to be ineffective.
The drug maker announced Tuesday the withdrawal of Xigris (drotrecogin alfa [activated]) from all markets following results of the "PROWESS-SHOCK" study, which found that it did not produce a statistically significant reduction in 28-day, all-cause death in patients with septic shock. The company said there were no new findings regarding the drug’s safety profile.
The drug was used to treat sepsis, a common and deadly disease that can develop as a complication after such illnesses as bacterial infections and pneumonia, and results from an overwhelming systemic response to infection that can lead to organ failure and death.
"[The] study failed to demonstrate that Xigris improved patient survival and thus calls into question the benefit-risk profile of Xigris and its continued use," Lilly SVP and chief medical officer Timothy Garnett said. "Patients currently receiving treatment with Xigris should have treatment discontinued, and Xigris treatment should not be initiated for new patients."