BEAUTY CARE

Stinky Boyz

BY Antoinette Alexander

Stinky Boyz from Pro Athletics showcased at NACDS Marketplace its line of all-natural personal hygiene products for boys and young men. What makes these products really cool and unique is that they are shaped like sports balls. Stinky Boyz hygiene products contain essential oils and black seed, which is a strong antioxidant to help cleanse the body of toxins. The collection includes deodorant and hair and body wash in the shape of sports balls. The hair and body wash includes a silicon wrist handle for easy grip and hanging. After the hair and body wash is gone, the handle can be used as a wristband. Products are priced at about $9.99. For more information, visit Stinky-boyz.com.

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Soho makeup brushes

BY Antoinette Alexander

The Soho brand, which is known for its soft-sided cosmetic bags and beauty cases, highlighted at NACDS Marketplace its new collection of ergonomically designed makeup brushes for the mass market.

For spring 2012, Soho will release the 18-piece collection of brushes that was developed in partnership with makeup artists and designers.

Featuring both natural and synthetic hair brush heads and a longer handle for better application control, the Soho Professional Collection range includes a powder, blush, angled blush, highlighter, foundation, angled blender, all-over shadow, blender, crease, tapered contour, concealer, smudge, small shader, eyeliner, angled eyeliner and retractable lip and brow brush, as well as a kabuki brush with stand. The brushes retail for between $7.99 and $19.99. For more information, visit Sohobeauty.com.

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Love & Toast by Margot Elena

BY Antoinette Alexander

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special. Love & Toast by Margot Elena is a collection of fragrance, body, lip and hair care products that are loaded with natural and organic ingredients. Plus, a portion of each sale goes to Regional Affiliates of Girls, providing education and services to millions of American girls, particularly those in high-risk, underserved areas. Love & Toast was created by Elena, president and creative director of internationally known bath, body and cosmetics brands Lollia and Tokyo Milk. Prices vary. For example, Eau de Perfumes are $28 each, hand creams are $9 each, lip balms are $9 each and lip butters are $2.99 each. For more information, visit Loveandtoast.com.

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