BEAUTY CARE

Stiefel develops new Revaleskin HydraLift Complex anti-aging treatment

BY Antoinette Alexander

RESEARCH TRIANGLE PARK, N.C. — Stiefel, a GlaxoSmithKline company, has expanded its Revaleskin portfolio with the new Revaleskin HydraLift Complex.

Made with CoffeeBerry whole fruit extract, the anti-aging treatment is designed to provide polyphenol antioxidants and anti-aging ingredients to protect against oxidative damage, the primary contributor to premature aging.

The formula also contains glycerin, flowering yarrow extract, vitamin E, shea butter, retinol and glycyrrhiza gabra (licorice) root extract. These ingredients combine to boost moisture levels within the skin, help improve hydration and skin firmness and help guard against oxidative stress, the company stated. 

A recent 12-week clinical study with Revaleskin HydraLift Complex showed a 113% increase in skin moisture and a 9% increase in skin firmness, the manufacturer stated.

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Wet ‘n Wild partners with Dress for Success

BY Antoinette Alexander

CITY OF INDUSTRY, Calif. — Wet ‘n Wild has partnered with Dress for Success Worldwide to serve as the organization’s new nail partner with product and monetary donations.

The value beauty brand is donating 10,000 pieces of MegaLast Nail Color, plus a $10,000 donation.


The mission of Dress for Success is to promote the economic independence of disadvantaged women around the world by providing professional attire, career development tools and a network of support to help women find jobs and remain employed.


“We believe that Wet ‘n Wild aligns perfectly with the Dress for Success program,” stated Brian Talbot, VP marketing for Wet ‘n Wild. “Every woman deserves to feel beautiful, and regardless of social standing, the quality she deserves shouldn’t be sacrificed. With Dress for Success, we are proud to partner together to provide professional attire and salon-quality, long-wearing and affordable nail polish to help women take that initial step toward economic independence.”


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P&G’s Ivory taps actress Melissa McCarthy as brand ‘soap’ person

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Ivory soap brand announced on Monday that Emmy award-winner Melissa McCarthy will serve as the brand spokeswoman and host of its new online social community, the Soap Dish, where she will engage with women and dish about life’s simple truths.

The launch and celebrity partnership announcement are all part of the “holistic reinvention” of the brand, which kicked off last month with the debut of modernized packaging and a new advertising campaign.

With her recent Emmy win for her role on CBS’ sitcom “Mike & Molly” and the film “Bridesmaids,” McCarthy has become one of the most sought-after talents in Hollywood. A seasoned comedian and character actress, McCarthy’s greatest appeal is her down-to-earth charm, relatable sense of humor and honest approach to her own busy life as a wife and working mother of two.

“I grew up using Ivory, and that smell always reminds me of when I was a kid,” McCarthy stated. “As a working mom of two, I love anything that simplifies my life. So when one bar of soap can handle backyard dirt, spaghetti hands and the unidentified crusty bits under my girls’ necks — I’m in.”

Born from the insights of a national “mom” survey commissioned by Ivory, the Soap Dish is a light-hearted social community that offers women an outlet to share in the everyday humor and honesty of their lives. The community lives on the Ivory Facebook page and is a place where today’s mom can come and just dish. As host of the Soap Dish, McCarthy will invite Ivory fans and followers to join her in dishing about everyday topics ranging from motherhood, marriage and meatloaf to much more.

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