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‘Stick It’ with Matador beef jerky

BY Allison Cerra

MINONG, Wis. Jack Link’s Matador beef jerky is beefing up its marketing with its new Stick It campaign.

With momentum and awareness continuing to build for the brand, Matador’s new campaign invites even more meat stick lovers to experience the bold and spicy flavor of Matador snack sticks for themselves, with the belief that once they try Matador they’ll never go back.

Matador recently launched its newest beef jerky product, the flamin’ hot stick, which now is available at stores nationwide.

"Within one year, Matador beef jerky introduced three stick flavors and four jerky flavors, and expanded our distribution nationwide," said Mark Catlin, director of marketing for Matador beef jerky. "And in less than two short years, Matador has already earned its place as one of the top national meat snack brands."

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Progresso introduces Lemon Pepper Panko

BY Allison Cerra

MINNEAPOLIS Progresso is introducing a product that can give any dish effortless flavor.

The newest addition to the Progresso line of panko breadcrumbs now includes Lemon Pepper Panko, which adds crispiness and flavor to any meal without the fuss.

Progresso’s line of panko breadcrumbs are available at grocery stores nationwide for $2.49 per 8-oz.package.

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The Chill Group introduces Just Chill relaxation beverage

BY Allison Cerra

SANTA BARBARA, Calif. A new relaxation beverage may be coming to a store near you.

The Chill Group said its Just Chill beverage — which increases focus and reduces stress using 100% natural ingredients, including ginseng, ginko biloba and other essential vitamins — currently is being sold in Whole Foods stores in California. The company will exhibit Just Chill at the 2010 National Association of Convenience Stores Show in Atlanta this week and hopes to gain national distribution in the near future.

“Early success in the California market makes us confident that national distribution for Just Chill will occur at a better-than-average pace,” said Robert Young, president and COO of The Chill Group.

 

The suggested retail price for Just Chill is $1.99 per 8.4-oz can.

 

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