HEALTH

Steeves-Kiss joins Schiff as SVP, chief marketing officer

BY Michael Johnsen

SALT LAKE CITY — Schiff Nutrition on Wednesday named Jennifer Steeves-Kiss SVP and chief marketing officer. Steeves-Kiss joins Schiff from Procter & Gamble, where for almost two decades she helped build premium brands.

“We continue to implement our strategy to build a world-class nutritional supplements company by strengthening the leadership talent of our management team,” Schiff Nutrition president and CEO Tarang Amin said.

Steeves-Kiss, 39, has led consumer products marketing and brand management teams for the past 17 years at P&G. Most recently, she was the marketing director for Always and Whisper brands and feminine care innovation. In this role, Steeves-Kiss established the global team responsible for driving the $3 billion Always brand share growth and led the feminine care innovation pipeline development. She also held marketing leadership roles for the Charmin and Bounty businesses and was a key leader for P&G FutureWorks, tasked with creating new brands and business models for P&G.

Steeves-Kiss started her career with P&G Canada and holds a bachelor’s degree from Queen’s University in Kingston, Ontario.

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Inergetics to exclusively provide nutritional products for USMA athletes

BY Michael Johnsen

PARAMUS, N.J. — Inergetics on Tuesday announced that, effective in September, it will become the exclusive provider of all nutritional products for NCAA athletes at the U.S. Military Academy at West Point, N.Y.

The contract provides that Inergetics will provide its Surgex-branded powdered nutritional supplements, bars and a newly developed line of ready-to-drink products. As part of the deal, Inergetics will be permitted full access to all of the social networking assets of Army Athletics at West Point, including existing cadets and alumnae, as part of a three-year contract.

"It is our job to ensure that the men and women of the [U.S. Military Academy] are given the best nutritional products available to meet the incredibly strenuous physical, emotional and mental demands that are placed upon them in their military careers,” stated Scott Swanson, the head strength and conditioning coach at the USMA. “In our opinion, Surgex is the best nutritional product on the market today, and we are proud to be able to provide that product to our war fighters."

"The company’s primary marketing focus has been the validation of its superior nutritional formula in the most arduous of populations — the U.S. military,” Inergetics chairman and CEO Mark Mirken said. “Our products [have] now been used and tested by the military both domestically [and] in the theater of war,” he said.

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Discovery Fit & Health to debut health-and-wellness products for consumers

BY Michael Johnsen

NEW YORK — Discovery Communications recently announced the launch of a line of branded Discovery Fit & Health consumer products designed to provide proactive health and fitness lifestyle solutions for health-conscious consumers.

“Our health-and-wellness content on-air and online have long been trusted sources of information for viewers,” stated Elizabeth Bakacs, VP licensing for Discovery Fit & Health. “Now, in introducing the Discovery Fit & Health consumer products program, we can give fans tools to help develop and maintain healthy habits from a brand they trust.”

The first partner to launch a Discovery Fit & Health consumer product line is Inovatex, which will debut a collection of branded bedding products, including sheets, comforters, blankets, duvets, pillows, mattress pads and toppers, pillow protectors and mattress covers. Set to debut in fall 2012, the products are designed to offer health-related solutions by utilizing the latest new technology, innovative fabric, fiber fill and construction. Retail distribution will target department stores, as well as mid-tier and specialty chains, in the United States and Canada.

In addition to sleep management, strategic partnerships will be developed with leading retailers and manufacturers across multiple categories, including fitness products, relaxation and massage therapy, diagnostic and consumer electronics, personal care, eyewear, first aid and publishing.

The launch of the Discovery Fit & Health consumer products program follows on the heels of the successful rebranding earlier this year of FitTV as Discovery Fit & Health. The television network is now available in 50 million U.S. homes. The slate of programming includes “Dr. G: Medical Examiner,” “I’m Pregnant And…” and “Untold Stories of the ER.” The channel also features early morning workout programming, while the Discovery Fit & Health online destination has become a popular site for health and fitness information, averaging more than 1.6 million unique visitors each month.

The Discovery Fit & Health brand will be represented by Discovery Communications’ North American licensing agent, the Joester Loria Group.

The launch of the Discovery Fit & Health licensing program marks Discovery Communications’ latest extension of its media properties into the consumer products space in a way that offers viewers the opportunity to incorporate the brands into their everyday lives. Discovery also has built merchandising strategies around its Discovery Channel, Animal Planet, TLC and Discovery Kids brands.

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