BEAUTY CARE

Static Guard partners with Hollywood stylist Phillip Block for national campaign

BY Rebecca Haughey

PARSIPPANY, N.J. – Static Guard has partnered with celebrity fashion stylist Phillip Bloch to launch the year-long Stylist’s Secret Weapon Campaign, the company announced Tuesday.

Bloch, who has experience dressing award-winning celebrities for the red carpet, will encourage style mavens across the country to unleash their inner stylista by embracing Static Guard. The partnership between the Hollywood stylist and Static Guard will include several appearances at key fashion and industry film events as well as social media contests and giveaways.

“Phillip has been using Static Guard and recommending it to his celebrity clients for years, making him a natural fit to officially endorse the brand,” said Joe Villiano, senior marketing manager at B&G Foods. “His extensive knowledge and credibility within the industry reinforces Static Guard’s unique positioning as a one-of-a-kind, indispensible styling necessity.”

Bloch, who is widely considered one of Hollywood’s premier fashion stylists, has personally appeared in films and on TV. He also is the author of two fashion and style guide books: "Elements of Style" and "The Shopping Diet." His extensive resumé primes him to share his behind-the-scenes fashion knowledge on a broader stage.

“I’ve spent my career helping people put the finishing touches on their look, and Static Guard has been part of my styling kit from Day One because of its ability to do exactly what it says — eliminate static,” Bloch said. “I’m excited to officially align with the brand and help bridge the gap between the secrets that celebrities and models know and what everyday people can use — whether attending a black tie affair, prepping for a first date or heading to a business meeting.”

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BEAUTY CARE

Panasonic introduces small toothbrush for women

BY Alaric DeArment

SECAUCUS, N.J. — Panasonic has introduced a toothbrush to its line of compact personal care products for women, the company said Friday.

Panasonic announced the introduction of the EW-DS90 series of battery-operated compact toothbrushes, adding it to its compact body shavers, facial hair trimmers and heated eyelash curlers.

"Panasonic is focused on bringing women beauty products to complement and enhance their lifestyle," Panasonic Consumer Marketing Company of North America product manager for personal care Natalia Salazar said. "As an extension to the company’s new Compact Beauty series, the Panasonic compact toothbrushes aim to provide women with a smart product that will help promote good dental hygiene anytime, anywhere."

The toothbrush, designed to fit in a purse, makeup bag or pocket, offers three types of bristles, including triple-edged, flat and extra-fine.

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CVS debuts Nail HQ kiosk

BY Alaric DeArment

WOONSOCKET, R.I. — Starting this month, more than 2,000 CVS/pharmacy stores will have special in-store kiosks that showcase the latest trends and innovations in nail care, the retail pharmacy chain said Thursday.

Nail HQ will debut a former salon-exclusive – gel nail technology – with new products from SensatioNail and Sally Hansen. Nail HQ will also feature an array of new shade options and allow shoppers to view polish shades outside of the bottles through nail color strip displays.  The Nuance Salma Hayek line, a CVS/pharmacy exclusive brand developed in partnership with actress Salma Hayek, will be introducing the 32-sku nail lacquer collection. In addition, nail brand essie will launch its newest collections at the Nail HQ every month. 

The company said its support for the category stemmed from a 40% increase in nail care sales since 2011 and annual double-digit growth every year since 2008.

"With nail care sales booming, it’s clear that customers are looking to CVS/pharmacy to find the latest innovation that the category has to offer," CVS/pharmacy VP beauty Cheryl Mahoney said. "With the launch of the CVS/pharmacy Nail HQ, we are able to feature a wide variety of the best new nail trends and technologies that [a customer] can experience in our stores and then apply for herself at home — all with the added convenience of shopping at her local CVS/pharmacy."

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