PHARMACY

Stater Bros. Super Rx Pharmacies to offer free antibiotics

BY Rebecca Haughey

SAN BERNARDINO, Calif. – Stater Bros. Super Rx Pharmacies, located throughout Southern California, are offering free antibiotics based on a 14-day eligible quantity, beginning Nov. 1. The offer includes refills, to anyone with or without health insurance coverage who presents a prescription.

Five different classes of antibiotics are available, which includes amoxicillin (generic for Amoxil), ampicillin, ciprofloxacin (generic for Cipro), penicillin and trimeth/sulfa (generic for Septra or Bactrim).

"Stater Bros. believes in doing the right thing for the right reason," said Jack H. Brown, Stater Bros. chairman and CEO. "As the only supermarket chain in Southern California to offer this program free of charge, Stater Bros. is doing all that we can to ensure accessible and affordable health care to each and every one of our valued customers."

In 2010, Stater Bros. Super Rx Pharmacy introduced its Free Diabetic Medication Program, which offers some of the most popular Type II diabetes medications to customers with a valid prescription from their doctor. In addition, Stater Bros. Super Rx Pharmacy is pleased to continue its $4 Generic Prescription Program. More than 300 commonly prescribed medications are $4 for a 30-day supply or $10 for a 90-day supply.

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The sequel trilogy continues …

BY Michael Johnsen

Walmart in September partnered with HumanaVitality on a program that incentivizes healthier behavior, offering 5% savings on select healthier-for-you products. The program has about 1 million members.

“With [HumanaVitality’s] large population, we’ve got a lot of opportunities to collect data and to understand how this is … changing behaviors of individual shopping experiences,” said Joe Woods, HumanaVitality CEO.

Meanwhile, Safeway’s Just for U program, which launched earlier this year, offering personalized discounts based on past purchases, has enrolled some 4.5 million members to date, the company announced in October, accounting for 40% of sales. The goal is 5 million members and 45% of sales by the end of the year. Also, the company is expected to unveil a new wellness component to the program by the end of the year.

And at press time, Bartell’s announced a partnership with the Seattle-based online rewards program EveryMove to encourage customers to engage in healthy activities like walking, running and visits to the gym. Rewards include Bartell’s gift cards.

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The Health Star

BY Michael Johnsen

Rite Aid was the first to fold in a health-driven component to its loyalty program; as participants move up the Wellness+ ladder, they earn health-related perks, like free healthcare assessments.

Wellness+ membership grew 8% to 25 million, during the company’s recently reported second quarter. Members accounted for 74% of front-end sales, compared with 69% one year ago, as well as 68% of prescription sales.

Importantly, the number of gold and silver members has continued to increase, as well. Gold and silver members show basket sizes about 40% to 50% larger than other members, and almost half shop Rite Aid weekly. The Wellness+ program has also helped Rite Aid improve script count, as it offers big rewards for prescriptions filled — a loyal Rite Aid pharmacy customer can quickly move to Gold status in the program.

 

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