Stater Bros. announces prenatal vitamin offering for mothers-to-be
SAN BERNARDINO, Calif. A Southern California supermarket chain is offering free prenatal vitamins to expectant mothers this month.
In line with Pregnancy Awareness Month, Stater Bros.’ said its Super Rx Pharmacy will offer prenatal vitamins to those with a doctor’s prescription. Quantities must be written for a thirty-day supply and not to exceed 30 tablets. The free prenatal vitamin program will feature the generic version of these well-known brands:
- Advanced Natal Care
- Natal Care Glosstabs
- Nata Tab Rx
- Natal Care Plus
- Ultra Natal Care
This initiative is one of several Stater Bros. has offered its customers. The supermarket chain also offers a free antibiotic program and $4 generic prescription drug program.
“Stater Bros. remains committed to the health and well-being of our valued customers,” stated Jack Brown, Stater Bros. chairman and CEO. “As the only supermarket chain in Southern California to offer this program free of charge, Stater Bros. is proud to promote the health of mothers-to-be while easing some of the economic burden that many of our valued customers are facing.”
PBM improvement: That’s all, Foulkes
WHAT IT MEANS AND WHY IT’S IMPORTANT The news that Helena Foulkes will lead PBM product innovation and marketing at CVS Caremark is important, as Foulkes, the ExtraCare architect, is widely regarded as one of the most visionary marketers in modern drug store retailing.
(THE NEWS: Foulkes to lead PBM product innovation, marketing at CVS Caremark. For the full story, click here)
The company has one of the largest and most successful retail loyalty card programs in the country with more than 64 million active ExtraCare cardholders. Now Foulkes is bringing her considerable talents and creative vision to a side of the business that, executives have admitted, could benefit from a stronger, clearer message to payers.
Aside from generating total revenues that rose 13% to a record $98.7 billion in 2009 and income from continuing operations that climbed nearly 11% to $3.7 billion, several highlights fiscal 2009 included — but certainly was not limited to — the repositioning of its sales message to focus first on its PBM capabilities. As reported by Drug Store News in late 2009, CVS Caremark acknowledged a need to fine-tune its messaging to the payer community.
"Our message early on was not clear, to be honest. It was not simple for benefit managers to understand," CVS Caremark chairman, president and CEO Tom Ryan had told analysts during an earnings call. "It focused a little too much on the retail side of the business as opposed to a coordinated effort."
The story may have resonated with CEOs in the corner offices of many of the companies CVS Caremark was pitching its integrated model to, but for the human resources execs and benefit managers who make key decisions around plan design, the larger message was getting lost in translation.
Based on Foulkes’ track record, you would have to say she is more than up to the task.
Ingles Markets’ Q2 sales increase while net income drops
ASHEVILLE, N.C. A southeastern supermarket chain reported on Friday a 6% jump in its second-quarter net sales.
Ingles Markets said its net sales increased $47.8 million to $837 million from the year-ago period, while gross profit for second quarter 2010 increased 2.6% to $185.9 million, an increase of $4.8 million, compared with the second quarter of last fiscal year.
Meanwhile, the chain’s net income totaled $5.6 million, a 28.2% drop compared with the year-ago period. Net income, as a percentage of sales, was 0.7% for second quarter 2010, and 1% for second quarter 2009.
CEO Robert P. Ingle stated, “In this challenging economic and competitive environment we continue to focus on growth in sales and customer traffic. We’re experiencing success in both those areas even though it’s not yet reflected in our bottom line.”
As of March 27, Ingles operated 202 stores in six states.