StarKist introduces low-sodium tuna pouches
PITTSBURGH StarKist is answering tuna lovers’ prayers with new low-sodium tuna offerings in convenient Flavor Fresh pouches.
StarKist’s new low-sodium tuna in Flavor Fresh pouches are available in two varieties: low-sodium chunk light tuna in water and low-sodium albacore tuna in water. The launch of the products is in line with the company’s "Have You Been StarKist?" campaign.
"We continuously look for new ways to innovate and deliver on our consumers’ needs," StarKist marketing director Jennifer Albert said. "Getting ‘Kist is all about experiencing the fresh taste and health benefits of seafood. We’re excited to extend the convenience of our signature Flavor Fresh pouch to include lower-sodium options, on-trend with today’s health-conscious consumers."
StarKist low-sodium tuna in Flavor Fresh pouches are available at retailers nationwide.
Mintel: Whole grains gain momentum in food, beverage sector
CHICAGO More than 3,700 products boasting a "whole grain" claim have launched in the United States since 2005, according to a new report by Mintel.
Since 2005, the whole grain product claim consistently has been in the top 20 among all food and beverage claims, Mintel noted in its global new products database. Furthermore, the share of all products with whole grain claims consistently has risen since that time. In 2005, just 2.3% of all new product launches had a whole grain claim, whereas in 2010, this has grown to 5.6%. Many products with a whole grains claim are stamped by the Whole Grains Council, which has put its logo on more than 4,400 products in the United States and 20 other countries.
"While sales of these products are still small, there are a lot of good signs for the whole grain market," said Mintel senior analyst David Browne. "Nearly 6% of all food products and 18% of all-natural food products launched in 2010 have the whole grain claim. Innovations in unexpected places, including beverages and dairy products, will also drive sales."
Cream of Wheat brand expands with Cinnabon variety
PARSIPPANY, N.J. B&G Foods’ Cream of Wheat brand is getting sweeter with a new instant hot cereal.
New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon’s cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.
The launch of the new instant hot cereal will be supported through a host of strategic marketing programs.
"Cinnabon’s partnership with Cream of Wheat is a perfect example of our strategy to align our brand with companies that create delicious, innovative products, that, in turn, add value to both brands’ equities, as well as for consumers," said David Wenner, president and CEO of B&G Foods.