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Starbucks ‘refreshes’ ready-to-drink offerings at retail

BY Allison Cerra

SEATTLE — Starbucks has made its global entry into the energy category with a new line of ready-to-drink beverages.

Starbucks said its Starbucks Refreshers line combines green coffee extract (made with 100% Arabica beans) with a boost of natural energy from caffeine and fruit juice. Each 12-oz. can touts 60 calories.

Starbucks Refreshers, currently sold at select stores, are available in raspberry pomegranate, strawberry lemonade and orange melon varieties.

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Stouffer’s extends Farmers’ Harvest line

BY Allison Cerra

SOLON, Ohio — Stouffer’s has introduced new single-serve meals under its Farmers’ Harvest line.

New Stouffer’s Farmers’ Harvest steam meals-for-one line offers single-serve meals that are packaged in a new Steam Perfect Bag to deliver a flavorful, no-fuss meal in minutes, the company said.

"At Stouffer’s, we know today’s busy consumers don’t always have the time to purchase and prepare great tasting, wholesome meals with quality ingredients — that is why we are so excited about our new Farmers’ Harvest steam meals-for-one," Stouffer’s director Kelly Malley said. "The combination of farm-picked ingredients and steam technology via the innovative Steam Perfect Bag allows us to lock in all of the amazing flavors and bring consumers the fresh, delicious taste they crave in a meal."

The product, which has a suggested retail price of $3.89, is offered in five new varieties including chicken florentine, creamy shrimp scampi, five cheese tortelloni, garlic chicken and cheesy southwest-style chicken.

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Kraft Foods picks new name for global snacks business

BY Allison Cerra

NORTHFIELD, Ill. — In an effort to reflect the split of its global snacks and North American grocery businesses, Kraft Foods said it plans to change its corporate name Mondelez International.

Mondelez is a word coined by the company that "evokes the idea of ‘delicious world,’" featuring "monde," The Latin word for "world" and "delez," a fanciful expression of "delicious," the company said of the new name for its global snacks business.

The company’s board of directors has approved the name change and will submit an amendment to the company’s amended and restated articles of incorporation for shareholder approval at the company’s annual shareholders meeting on May 23. If shareholders approve the amendment, Kraft Foods said it expects the new name to become effective when the global snacks company launches before the end of 2012.

Meanwhile, the North American grocery company will become Kraft Foods Group and will retain the Kraft brand for its corporate identity and as the brand for many of its consumer products.

"The Kraft brand is a perfect fit for the North American grocery business and gives it a wonderful platform on which to build an exciting future," said Kraft Foods chairman and CEO Irene Rosenfeld. "For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global nature of this business and build on our higher purpose — to ‘make today delicious.’ Mondelez perfectly captures the idea of a ‘delicious world’ and will serve as a solid foundation for the strong relationships we want to create with our consumers, customers, employees and shareholders."

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