Starbucks Via gets new flavors
SEATTLE Starbucks has expanded its Via flavored coffee brand.
Just one year since the launch, the Starbucks Via Ready Brew portfolio now will include four natural flavors: vanilla, mocha, caramel and cinnamon spice. Each packet makes a balanced cup of coffee and is ideal for life on the go. Starbucks Via flavored coffee is a blend of 100% arabica instant coffee and rich flavors, and is sweetened with natural cane sugar.
“The launch of Starbucks Via flavored coffees demonstrates our drive to inject innovation into the coffee category, deliver products our customers are looking for and allows us to grow the business globally,” said Annie Young-Scrivner, Starbucks chief marketing officer.
Chocolate sales stay sweet in recessionary economy
NEW YORK Retail sales of chocolate products increased 3% from 2008 to a record $17 billion in 2009, according to a report by market research publisher Packaged Facts titled “Chocolate Market in the U.S.: Trends and Opportunities in Premium, Gourmet and Mass Chocolate Products.”
The growth was attributed to the 75% of Americans who have purchased chocolate products since 2008 and the increases in manufacturer prices.
“For many chocolate-loving Americans, it’s more about the experience than it is about mere consumption,” said Don Montuori, publisher of Packaged Facts. “This may be a mature market, but it’s also a market that isn’t afraid to innovate, whether that means using savory influences, such as bacon and cheese, or ethnic flavors, such as curry and chipotle. This bold creativity effectively provides chocolate products that satisfy diverse consumer palates at reasonable prices.”
Global demand for chocolate is expected to increase over the next several years, and Packaged Facts forecasted the U.S. chocolate market will exceed $19 billion in 2014. Also expected to fuel the market is the healthy chocolate trend, featuring such better-for-you ingredients as lavender and blueberry, and creativity and innovation in flavor combinations and new products.
Jelly Belly to launch chocolate-covered Sunkist Orange Slices
FAIRFIELD, Calif. In October, Jelly Belly Candy will launch Sunkist Orange Slices, orange-flavored jelly candy covered with dark chocolate, Jelly Belly said Friday.
Jelly Belly is marketing the candy under a licensing agreement with the citrus marketing cooperative. The candy company said the product contains no added preservatives and provides all the vitamin C a person needs in a day.
The candy will be available in 6.5-oz pouches. Jelly Belly also makes Sunkist Fruit Gems, Sunkist Orange Slices and Jelly Belly Sunkist Citrus Mix jellybeans.