Star Group combines agencies
PHILADELPHIA — Star Group, an independently owned marketing communications firm, announced a merger with Vox Medica and its parent company, Independence Healthcom Strategies Group. Star Group also merged in Calcium NYC, a full-service healthcare agency.
The combined group has entered the market as Calcium. Star Group will be the holding company and will combine Calcium NYC and Vox Medica with its healthcare division, Star Life Sciences. Additionally, Star Group will be creating an independent healthcare marketing communications agency. Steve Michaelson will serve as group CEO with a management team that incorporates members of all three agencies. The team will consist of:
- Timmy Garde (Managing Partner/Chief Operating Officer);
- Lorna Weir (Chief Strategic Officer);
- Renee Mellas (President);
- Steve Hamburg (Chief Creative Officer); and
- Judy Capano (Director of Business Development).
“As a result of this merger, we have developed an agency with the agility to move as quickly as today’s rapidly evolving healthcare industry,”Michelson said. “An agency that will deliver unparalleled strategic and creative solutions, the most comprehensive digital capabilities and the best resources to market brands in today’s volatile environment. Knowledge, creativity, speed and flexibility make us an attractive option compared to the bureaucratic big agency mind set.”
Calcium will operate out of its New York City and Philadelphia offices.
Food Lion offering shoppers chance to name private-brand sodas
SALISBURY, N.C. — Want to name a private-brand soda? Food Lion is betting that some of its shoppers will want to do just that so it has kicked off the “You Name it” contest.
Now through April 27, Food Lion customers can name their favorite private brand soda flavors for a chance to win prizes.
To participate, customers submit their suggested names for Food Lion brand root beer, ginger ale, orange soda, grape soda and fruit punch. One entry per soda per day is allowed in order to offer multiple opportunities to win prizes.
Five grand prize winners will receive $500, plus one a one-year supply of free private brand soda. Ten more winners will receive a $100 Food Lion gift card, as well as a three-month supply of free private brand soda.
Customers will have the chance to vote online on their favorite names from May 7 to 13.
Survey: 55% of mobile health app users plan to buy wearable health-tracking devices
BOSTON — A new study released Thursday by mobile engagement provider Mobiquity has found that while 70% of people use mobile apps on a daily basis to track calorie intake and monitor physical activities, only 40% share data and insights with their doctors. And as many as 55% of today’s mobile health app users also plan to introduce wearable devices like pedometers, wristbands and smartwatches to their health monitoring in coming years.
Working with an independent research firm, Mobiquity’s "Get Mobile, Get Healthy: the Appification of Health & Fitness" study reveals the opportunity for healthcare professionals and organizations to leverage mobile to drive positive behavior change and healthier patient outcomes. As many as 34% of mobile health and fitness app users said they would increase their use of apps if their doctors actively recommended it.
"Our study shows there’s a huge opportunity for medical professionals, pharmaceutical companies and health organizations to use mobile to drive positive behavior change and, as a result, better patient outcomes," stated Scott Snyder, president and chief strategy officer at Mobiquity. "The gap will be closed by those who design mobile health solutions that are indispensable and laser-focused on users’ goals, and that carefully balance data collection with user control and privacy."
According to Mobiquity’s research, 73% of people claim to be healthier by using a smartphone and apps to track their health and fitness. Approximately 53% discovered they were eating more calories than they realized. And 63% intend to continue, even increase, their mobile health tracking in the next five years.
For many, using a smartphone to track their health and fitness is more important to them than using their phone for social networking (69%), mobile shopping (68%), listening to music (60%) and making/receiving phone calls (30%).
Mobiquity commissioned independent research firm Research Now to survey 1,000 consumers who use, or plan to use, health and fitness mobile apps. The study was conducted between March 5-11, 2014.