BEAUTY CARE

St. Ives launches cleanser line

BY Antoinette Alexander

NEW YORK St. Ives, an Alberto-Culver brand, is launching in January a line of scrubs and cleansers inspired “by the earth’s timeless principles” of purity and balance.

There are five new items in the line aptly dubbed Elements: SPF 10 Cleanser; Olive Scrub; Olive Cleanser; Microdermabrasion; and Thermal Scrub. Print and TV support will begin February.

The company is targeting the prestige beauty shopper who is shopping at Sephora or department stores, and also provides the opportunity to trade up the current St. Ives user.

  • SPF 10 Cleanser: St. Ives SPF 10 Cleanser deep cleans skin but leaves a SPF 10 protection behind, without the greasy feel or residue. It provides both UVA and UVB protection. It protects against 85 percent of rays and gives users 10x more protection than normal burn time, according to the company.
  • Olive Scrub: This product gently exfoliates to reenergize and moisturize skin leaving it soft, smooth and healthy looking.
  • Olive Cleanser: The product provides a deep clean daily but doesn’t irritate skin or leave a dried-out feeling.
  • Microdermabrasion: This product gently exfoliates to remove skin-aging impurities giving users a deep clean, while smoothing away the appearance of fine lines and uneven skin texture.
  • Thermal Scrub quickly warms on contact with water, relaxing skin’s pores to remove impurities and dull, dead skin cells.

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CTFA reassures lipstick safe, despite claims of lead exposure

BY Antoinette Alexander

WASHINGTON Responding to a report released Thursday by the Campaign for Safe Cosmetics on lead in lipstick, the Cosmetic, Toiletry and Fragrance Association issued a statement stressing that all of the products identified in the report meet Food and Drug Administration standards and the California standards for safety established under its Proposition 65 process.

“Despite continuous allegations over the years, lead is not intentionally added to cosmetics. Lead is a naturally occurring element that is found everywhere in the environment,” stated John Bailey, executive vice president for science cosmetics at CTFA. “Consumers are exposed daily to lead when they eat, drink water and breathe air. The average amount of lead a woman would be exposed to when using cosmetics is 1,000 times less than the amount she would get from eating, breathing and drinking water that meets Environmental Protection Agency drinking water standards.”

CTFA is the trade association representing the cosmetic, toiletry and fragrance industry in the United States and globally. It has a membership of more than 600 companies, including manufacturers, distributors and suppliers.

Bailey’s comments are in response to the findings of new product tests released Thursday by the Campaign for Safe Cosmetics, which claim that more than half of the 33 brand-name lipsticks tested contained detectable levels of lead, with levels ranging from 0.03 to 0.65 parts per million.

The coalition of public health and consumer rights’ groups further claims that one-third of the tested lipsticks exceeded the FDA’s 0.1 ppm limit for lead in candy.

An independent laboratory conducted the tests during September on red lipsticks bought in Boston; Hartford, Conn.; San Francisco; and Minneapolis.

“The FDA has set daily safe levels for lead exposure for adults, children and pregnant women. The agency also has set strict limits for lead levels allowed in the colors used in lipsticks, and actually analyze most of these to ensure they are followed,” stated Bailey of CTFA. “The products identified in the Campaign for Safe Cosmetics report meet these standards. In fact, all of the products tested in the CSC report meet the California standards for safety established under their Prop 65 process.”

The Campaign for Safe Cosmetics is calling on the industry to reformulate products to remove lead and to require suppliers to guarantee that raw materials are free of lead and other contaminants.

Added Bailey, “Despite the negligible levels of lead found in some lipsticks, cosmetic companies are committed to reducing that level even further. For decades, cosmetic companies have worked to minimize all product contamination, including lead. They actively and continually review all raw materials to ensure that they contain the lowest levels of impurities possible. Cosmetic companies have some of the world’s leading chemists, toxicologists and biologists to evaluate all the safety information.”

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Men’s personal care popular as more men shop

BY Antoinette Alexander

HARLEYSVILLE, Pa. The Natural Marketing Institute has identified men’s personal care as a key trend that will have a significant impact in 2007 and beyond, due in part to the fact that men increasingly are becoming the primary grocery shopper.

“More men are gaining exposure to the personal care category as a direct result of their participation as primary grocery shoppers,” stated Linda Povey, vice president of strategic consulting at NMI. “Men’s role as the primary grocery shopper has almost doubled from 26 percent in 1999 to 41 percent in 2006, allowing them greater access and interaction with products and brands.”

As a result, men will grow increasingly accommodated in traditionally female environments such as grocery, drug and specialty retail. According to NMI, the challenge will be for retailers to understand how men shop, representing a unique opportunity in effectively marketing and merchandising to them versus women.

This trend is driven in part by the increasing social and media pressure on men to be young, fit and well-groomed. In addition, the job market is flooded with aging boomer men who are striving to maintain their competitive advantage through a greater investment in their personal appearance. NMI noted that interest in having natural, organic and eco elements in their personal care products—not just in the foods that they eat—and the prevalence of these products in mainstream retail environments also is leading more men to the category.

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