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SpyRu to make market debut

BY Allison Cerra

CINCINNATI — SpyRu is set to launch this month its new line of high-protein, low-calorie beverages.

The SpyRu line, which the company calls "the uberwater," is 45 calories per 8-oz. serving and features 20 g of protein, as well as vitamins, minerals and antioxidants. Targeted towards health and fitness conscious adults and athletes, SpyRu comes in lemon-lime, orange and fruit punch flavors and is packaged in 16.9-oz. recyclable bottles. The brand’s formula naturally derives from spirulina, a blue-green fresh water algae composed of nearly 70% pure protein, the company said.

Marketing efforts initially will be focused on in the United States and Canada. For more information, visit Spyru.com.

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Ciao Bella officially debuts Adonia line

BY Allison Cerra

FLORHAM PARK, N.J. — Ciao Bella officially has rolled out its line of frozen Greek yogurt to retailers nationwide.

Adonia’s line of naturally better-for-you desserts includes a variety to Ciao Bella’s signature flavors, the company said. The line includes 14-oz. containers (in blueberry, espresso, key lime, mango, peach, raspberry and vanilla flavors) and yogurt bars (in blueberry and vanilla and peach and vanilla flavor combinations). All products are under 130 calories, fat free and contain 9 g of protein per serving.

The gelato and sorbet brand first announced the debut of Adonia in late January.

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Kashi boosts pledge to produce organic, non-GMO foods

BY Allison Cerra

LA JOLLA, Calif. — Kashi has launched a new initiative that will boost the company’s availability of organic and non-GMO foods affirmed by the Non-GMO Project, a leading independent verifier of non-GMO foods.

By the end of 2014, all existing Kashi GoLean cereals and Kashi Chewy granola bars — representing Kashi’s biggest offerings — will be verified by the Non-GMO Project, the company said. Beginning in 2015, all new Kashi foods introduced into the market will contain at least 70% organic ingredients and also will be Non-GMO Project verified.

"This commitment meets the ever-evolving needs of our consumers," Kashi general manager David DeSouza said. "As one of the largest food brands in the natural and organic marketplace, we are in a unique position to make a sizeable, positive impact on the food system. Our team has been passionately committed to this journey for many years and we plan to continue aggressively with that commitment. This issue is larger than just Kashi and requires time and collaboration across many partners within the food system. Only by working together can we match supply with demand and provide a long-term solution."

For more information and updates on these foods and the Non-GMO Project verification process, visit Kashi.com.

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