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Sprout Foods expands baby food line with new cereals

BY Allison Cerra

ATLANTA — An organic baby food brand has introduced two new cereals designed for infants and toddlers.

Sprout Foods said its whole grain oatmeal and whole grain brown rice cereals build on the brand’s starter infant and toddler products. The company said that its cereals, which are free of artificial ingredients, are packaged in a 7-oz., BPA-free, resealable pouch, also can be used later on as an ingredient combined with other Sprout products.

Sprout Foods products are available at retailers nationwide.

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YoCrunch kicks off integrated marketing campaign

BY Allison Cerra

NEW YORK — YoCrunch has rolled out a new integrated marketing campaign that seeks to increase brand awareness.

The company’s "It’s YoCrunch Time!" campaign highlights the fact that its products, which combine yogurt and such toppings as granola, M&M’s, Reese’s Pieces and more, can be enjoyed as a snack at any time of the day. The campaign was designed by Fathom Communications.

"We have a great product with a very loyal following and as we look to broaden our awareness of the brand and grow our consumer base we have decided to embark upon a more aggressive and visible marketing plan," YoCrunch SVP marketing Ralph Tschantz said. "Fathom brought us a brand idea and communications plan that really captured our product innovation in a way that will resonate with our ‘Mean Well Mom’ target audience and help meet our aggressive growth plans."

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Snap Infusion Supercandy offers healthier take on sweets

BY Allison Cerra

ANDOVER, Mass. — A new line of candy that touts vitamins and natural ingredients has made its debut.

Snap Infusion said its Supercandy line consists of five confections that offer a healthier alternative for consumers with a sweet tooth. The varieties, which include gum, tart, mel, gummy and bean, all contain real fruit juices, organic cane juice, B vitamins to boost energy, antioxidants to support the immune system and electrolytes to balance hydration, Snap Infusion said.

Snap Infusion Supercandy treats now can be found on store shelves nationwide and have a suggested retail price of $1.99 per individual, recyclable package.

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