CENTER STORE

Sprite hopes to ‘spark’ creativity in teens

BY Allison Cerra

ATLANTA Sprite is giving teens a platform to express their creativity through music and film in the brand’s first-ever global integrated marketing campaign, The Spark.

“Our research shows that fresh ideas and experiences are important social currency for teens,” said Joe Tripodi, chief marketing and commercial officer, Coca-Cola. “Whether its music, film or sport, through The Spark campaign Sprite is providing an original, interactive way for teens around the world to showcase and share their creativity with others.”

The Spark takes its name from Sprite’s newly updated Spark logo, which captures the lemon-lime sparkling beverage’s unique ability to refresh and invigorate. The campaign will launch in markets around the world in 2010 and across four continents including Europe, North America, Africa and Asia. North America will lead the global launch with a campaign that embodies the essence of The Spark.

The new campaign is a fully integrated marketing effort that includes TV, out-of-home, digital and mobile applications.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Yoplait Light makes snacking a delight

BY Allison Cerra

MINNEAPOLIS Yoplait is making dessert options a bit easier for weight-conscious consumers by rolling out new dessert-inspired flavors for its Yoplait Light line.

The newest flavors, Yoplait Light red velvet cake and Yoplait Light Thick & Creamy blueberry pie, contain 100 calories and zero grams of fat per serving.

“Consumers can now satisfy cravings for bakeshop sweets, but without the guilt,” said Michelle Barbeau, Yoplait marketing.  “The two new selections from Yoplait Light deliver on-trend flavors that may be unexpected in the dairy case, with Yoplait’s signature creamy texture that is so popular with yogurt fans. With the addition of blueberry pie and red velvet cake, we’re proud to offer 30 unique varieties of light, delicious yogurt options.”

The new flavors will be available nationwide in February at a suggested retail price of 75 cents per 6 oz. cup.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

CENTER STORE

Naked Juice introduces coconut water

BY Allison Cerra

AZUSA, Calif. Naked Juice has unveiled a new product that quenches thirst, revitalizes the body and satisfies taste buds.

Naked Juice’s Naked Coconut Water gets its flavor from Brazilian coconuts and promises to help replenish the potassium and other electrolytes anytime you’re on the move, containing 650-mg of potassium, 65-mg of calcium, and 23-mg of magnesium.

The 100% coconut water is completely all-natural, fat free, cholesterol free and gluten free.

Naked Coconut Water is available nationwide in Whole Foods for the suggested retail prices of $1.99 per 11.2 oz. package in the functional beverages and grab-and-go sections.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES