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This spring, Ciao Bella goes Greek

BY Allison Cerra

FLORHAM PARK, N.J. — Gelato and sorbet brand Ciao Bella is rolling out a better-for-you dessert to frozen food aisles this spring.

New Adonia Greek Yogurt will be available in 14-oz. containers, including blueberry, espresso, key lime, mango, peach, raspberry and vanilla varieties, as well as yogurt bars, which will be available in peach and wild blueberry flavors. What’s more, all Adonia products are fat free, will tout less than 130 calories and contain nine grams of protein per serving.

“We are so thrilled to unveil Adonia Greek Frozen Yogurt by Ciao Bella, the brand’s latest offering in our continued mission to create the most delicious and inspired frozen desserts on the market,” Ciao Bella VP sales and marketing Deborah Holt said. “Creamy and truly heavenly, Adonia represents our boldest and most inventive product to date, and we look forward to providing consumers with a truly unique and tangy spin on both the Ciao Bella brand and Greek yogurt craze.”

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Report: Walgreens to be a feature sponsor for ‘Celebrity Apprentice’

BY Michael Johnsen

NEW YORK — Walgreens will be a feature sponsor of the 2012 season of "The Celebrity Apprentice" — the season premiere airs Feb. 6 on NBC — according to a report published online Monday by TalkTVworld.com.

As indicated in the report, many of the show’s feature sponsors have been showcased as part of an episode. For example, finalists John Rich and Marlee Matlin developed a 7UP ’70s and ’80s retro campaign for Dr Pepper/Seven Up in "Celebrity’s" season last year. According to the report, 7UP’s Facebook fan base was up more than 330% last year as a result. That suggests the likes of American Idol’s Clay Aiken, movie star Tia Carrere or the original "Hulk" Lou Ferrigno could soon be bopping around Manhattan for Walgreens/Duane Reade.

For the full story, click here.

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Shock Top Wheat IPA enters market

BY Allison Cerra

ST. LOUIS — Shock Top is adding a new flavor to its family of beer: Shock Top Wheat IPA.

Shock Top Wheat IPA blends together wheat beer and he crisp, hoppy bitterness of an India Pale Ale. Containing 5.8% alcohol by volume, Shock Top Wheat IPA will be sold nationwide in six- and 24-packs of 12-oz. bottles.

Shock Top Wheat IPA hits store shelves in February.

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