In spring 2012, Jelly Belly will encourage consumers to ‘say cheese’
FAIRFIELD, Calif. — Jelly Belly is slated to offer a store promotion with photo sharing website Shutterfly in spring 2012.
Jelly Belly said that consumers who purchase two specially marked bags of Jelly Belly jelly beans or Jelly Bean Chocolate Dips will receive five free photo cards that can be redeemed online to create personalized cards using their own photos or designs. The on-pack consumer promotion launches Jan. 3, 2012 and runs through July.
Jelly Belly bean promotional packages will ship to stores Dec, 15 through March 31, 2012.
Healthy meals to go
CHICAGO — Consumers looking for healthy meal solutions on the go have a new option: GoPicnic, a line of eight convenient, shelf-stable ready-to-eat meals. The brand partners with such top-quality manufacturers as Late July Organics and Old Wisconsin to develop meals that are all-natural and contain no preservatives. All menus have fewer than 500 calories; four of the options are gluten-free.
The latest Hickory Farms beef stick, cheese and crackers includes a beef snack stick, white cheddar cheese spread, sesame caraway and sea salt crackers, classic fruit medley and roasted cinnamon almonds.
Sporting an up trend
The market for sports nutrition looks good. All categories grouped by Drug Store News in this space — nutrition and energy bars, energy shots and ready-to-drink protein shakes — currently are trending up significantly. Taken together, sales of these three categories are up 15.8% to $2.2 billion for the year.
Abbott has reinvigorated its RTD shake line with the new PediaSure SideKicks line extension for children, to help moms ensure their children are getting the nutrition they need. And the Ensure brand has had success targeting adult populations with new products like Ensure Muscle Health, an RTD solution that contains 13 g of protein.
Meal replacement bars continue to sell well. General Mills told NACDS Marketplace executives earlier this year that the company has increased its consumer education around fiber intake, noting that more pharmacies are utilizing nutritionists to help patients better navigate the food aisles.
And energy shots, a category more or less crafted out of Living Essentials’ 5 Hour Energy brand, may have some legs in the coming year as well. There were a number of vendors, iChill Beverages for example, looking to provide the yin to 5 Hour’s yang with relaxation shot introductions.
The article above is part of the DSN Category Review Series. For the complete Sports Nutrition Buy-In Report, including extensive charts, data and more analysis, click here.