Sports, energy drinks power up
Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.
Energy drinks also continue to deliver double-digit sales jumps fueled by consumers eternally in search of a jump-start. Category leader Red Bull is closely followed by Monster Energy, which is pumping innovative new products into the category.
The article above is part of the DSN Category Review Series. For the complete Beverages Sell-Through Report, including extensive charts, data and more analysis, click here.
NEW YORK — Ethnic hair care brand SoftSheen-Carson has developed a new smoothing revolution with its Dark and Lovely 6 Week Anti-Reversion cream serum. The serum is positioned as the first styling product formulated to address the needs of relaxer consumers who want to maintain the straight and silky look of just-relaxed hair in between relaxing. It features humidity block technology to help keep hair smooth up to six weeks in between relaxing. The product began hitting stores in July and has a suggested retail price of $8.99.
ReportersNotebook — Beauty Care, 8/27/12
SUPPLIER NEWS — At-home gel manicure system Red Carpet Manicure has unveiled new limited-edition nail art kits, which hit Ulta Beauty stores this summer and will launch nationally in the fall. There are three kits available — Tips and Tricks, French Manicure, and Gems and Jewels — which provide users with the necessary tools to get creative and customize their manicured nails. A QR code on the packaging directs consumers to Red Carpet Manicure’s video website for more information and tips.
Lip Smacker is celebrating its 40th anniversary next year with an array of limited-edition flavors and promotions. The company will roll out new limited-edition flavors, strawberry and cupcake lover collections, special consumer value promotions and QR code links to historical ads, Lip Smacker trivia, monthly sweepstakes and special social media events.
EXECUTIVE NEWS — Effective Aug. 1, Coty CEO Bernd Beetz retired from the company and has been succeeded by Michele Scannavini. Scannavini had been president of Coty Prestige for the past decade. Beetz will remain on the Coty board as a nonexecutive director. In this role, he will continue to share his experience and contribute to a smooth leadership transition supporting Scannavini. Scannavini completed the creation of a comprehensive fragrance portfolio through the launch of exclusive luxury licenses. He also has guided the company’s growing presence in skin and body care.