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Spin control

BY Barbara White-Sax

NEW YORK — FyrFlyz could be the next big kid craze. The new spinning toy on a string from i-Star Entertainment has earned a spot on a number of “Hot Toy” lists, including the Oppenheim Toy Portfolio and Dr. Toy Top Ten Toys lists.


With multicolored LED lights that create unique light patterns when the toy is spun, FyrFlyz puts a new twist on the classic children’s spinning toy. Priced at $8.99 and aimed at kids 8 years and older, the toy is poised to be a holiday hit.


Kids can check out the moves on the FyrFlyz YouTube page or create their own tricks and shapes. The toy already is “flying” off shelves.

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Renewed skin

BY Antoinette Alexander

NEW YORK — Dark spots, skin colorations and uneven skin tone can be among the most difficult skin problems to treat, and now women have a new solution with the Garnier Skin Renew Clinical Dark Spot Corrector.


Positioned as a daily moisturizer with the highest concentration of pure vitamin C available within the mass market, the formula promises to decrease the enzyme production that triggers melanin production, breaks up pigmentation clusters and accelerates cell turnover. 


The new Garnier Skin Renew Clinical Dark Spot Corrector launched at retail in July for $16.99.

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ReportersNotebook — Beauty Care, 10/24/11

BY DSN STAFF

SUPPLIER NEWS — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face. New products include Volume Flash ScandalEyes mascara ($6.99), Glam’Eyes HD eye shadow ($5.99), Match Perfection 3 Tone blush ($4.97 at Walmart) and Exaggerate eyeliner ($6).


Ethnic hair care brand Dr. Miracle’s is evolving beyond hair repair positioning and driving the brand forward with a relaunch comprised of multitiered innovation initiatives and updates to formulas, packaging and advertising. According to the manufacturer, the packaging redesign reflects Dr. Miracle’s efforts to increase consumer shopability. In the addition, Dr. Miracle’s products have been reformulated to include vitamins and natural ingredients, such as shea butter, aloe, coconut, jojoba and olive oils.


Thanks to a large online following and success on YouTube, oral care brand Orabrush has gained distribution at 3,500 Walmart stores, bringing to more than 10,000 the number of retail locations carrying the Orabrush tongue cleaner worldwide. Since its launch in 2009, Orabrush has executed one of the most successful viral marketing campaigns in recent history, and currently has nearly 300,000 fans on Facebook. The brand’s YouTube brand channel has more than 38 million views and is only behind Apple and Old Spice with more than 150,000 subscribers.

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