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Special K adds fiber to dessert-inspired cereal bars

BY Allison Cerra

BATTLE CREEK, Mich. — Kellogg’s Special K brand has created decadent cereal bars with weight-conscious consumers in mind.

The new Special K dessert-inspired cereal bars are available in Chocolatey Chip Cookie and Raspberry Cheesecake varieties. Additionally, the brand has added fiber to the following cereal bars:

  • Special K Chocolatey Drizzle;

  • Special K Chocolatey Pretzel;

  • Special K Honey Nut;

  • Special K Peaches & Berries;

  • Special K Strawberry; and

  • Special K Vanilla Crisp.

Each Special K cereal bar touts 90 calories and now 3 g of fiber.

"We’re excited to add more options with positive nutrition to our portfolio of weight-management snacks," said Marisa Thompson, director of Kellogg wholesome snacks. "Special K continues to provide a simple solution to help consumers jump-start their realistic, attainable weight-management goals with great-tasting foods."

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Kraft rolls out Philadelphia Cooking Creme

BY Allison Cerra

NORTHFIELD, Ill. — Kraft is taking a cream cheese brand to new heights with the introduction of a spoonable, easy-to-blend cooking cream.

Kraft said its new Philadelphia Cooking Creme takes on the challenge of replacing bland ingredients in everyday dishes with the creamy taste of Philadelphia. Available in four varieties — Italian cheese and herb, savory garlic, original and Santa Fe blend — the cream packs a punch that will "wow" the whole family, Kraft said.

Philadelphia Cooking Creme is packaged in rectangular, easy-to-open 10-oz. tubs and can be found in the cream-cheese section at leading grocery stores nationwide in early 2011.

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Dr. Siegal’s Cookie Diet expands portfolio with liquid energy shot

BY Allison Cerra

VIENNA, Va. — Dr. Siegal’s Cookie Diet lineup now includes a 2-oz., single-serve energy shot.

The Dr. Siegal’s Energy caffeine supplement is intended to provide quick energy for anyone, including those who follow a weight-loss or weight-maintenance diet, the company said.

Dr. Siegal’s Energy caffeine supplement will roll out at select retailers this month and soon will be in stores nationwide.

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