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Spartan Stores, General Mills partner to provide heart-healthy services

BY Michael Johnsen

GRAND RAPIDS, Mich. To aid in the early detection of heart disease and to promote healthy behavior and healthy eating, Spartan Stores and General Mills are partnering during the month of September to provide a number of heart-friendly health-related services across all of Spartan’s grocery-store banners, including D&W Fresh Market, Family Fare, Felpausch and Glen’s pharmacies.

“Beginning September 3 and running through September 26, select D&W Fresh Market, Family Fare, Felpausch and Glen’s Pharmacies will offer free heart healthy assessment screenings as well as blood pressure, hypertension and pulse rate checks,” stated Eddie Garcia, director pharmacy of Spartan Stores.

The services and offerings include a heart healthy assessment screening with the pharmacist, education on heart-friendly eating, samples of and coupons for heart-healthy products and a pedometer. In addition, each one of the Spartan stores will be offering a sweepstakes for a $100 gift card per store.

Pharmacies of all D&W Fresh Market, Family Fare, Felpausch and Glen’s locations will offer the month-long program beginning Sept. 3.

“General Mills is helping make lives healthier in numerous ways, including increasing people’s intake of whole grain, delivering important nutrients, providing foods that contribute to a healthy heart, and providing low-calorie or portion-controlled options to help them manage their weight,” stated David White of General Mills. “We are proud to partner with Spartan Stores to help educate consumers about making heart healthy food choices.”

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Anheuser-Busch’s creates 9th Street Beverages non-alcoholic subsidiary

BY Jim Wright

ST LOUIS In an attempt to “establish a clear separation between the beer business and the non-alcohol business,” Anheuser-Busch stated Tuesday it has created a non-alcoholic subsidiary specializing in energy drinks and high-end waters.

That 9th Street Beverages subsidiary, which will include such brands as 180 Energy, BORBA Skin Balance Water, Icelandic Glacial and Monster, will have its own leadership structure for non-alcohol decision-making and sales and marketing personnel focused solely on marketing and expanding distribution of non-alcohol products.

David English will serve as vice president and general manager; Brian Belobradic, vice president of sales and Tom Burkemper, director of marketing.

The company stated that sales teams have been hired in major cities nationwide to focus on growing the non-alcohol brand portfolio in alcohol-licensed accounts as well as in non-licensed accounts and with A-B’s wholesalers.

Sales performance for A-B’s non-alcohol portfolio is up 77 percent this year, according to Anheuser-Busch, but the company still sees opportunities in gyms and health stores. The new subsidiary also is working on new “energy, specialty and new age product concepts.

Anheuser-Busch debuted its first non-alcoholic drink with 180 Orange-Citrus Energy Drink in 2001.

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Supervalu debuts ‘Culinary Circle’ food line

BY Doug Desjardins

MINNEAPOLIS Supervalu has launched a new line of “restaurant quality” foods it’s dubbed ‘Culinary Circle.’

The new brand launched this week at all Supervalu banners including Albertson’s and Jewell-Osco. The brand debuted with 150 items across a wide range of categories including deli, bakery and frozen foods. It also features ready-to-go meals, appetizers and gourmet pastry and desserts.

The company said Culinary Circle is targeting consumers who are cutting back on eating at casual-dining restaurants as they try to save money. Supervalu executive vice president of merchandising and marketing Duncan MacNaughton said the line aims to “recreate the casual restaurant experience.”

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