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Sparkling Ice launches three new lemonade flavors

BY Jason Owen

SEATTLE —  Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its lemonade brand with a new zero calorie lemonade product line. Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea now complement the Classic Lemonade flavor successfully launched in 2012, the company stated.

A sparkling twist on a summertime favorite, Sparkling Ice Lemonades offer consumers a new take on a popular summertime drink. Seeing an opportunity to meet consumer desires for sugar-free, full-flavored sparkling beverages, Sparkling Ice dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties. Ahead of the national launch, consumer feedback has been very positive, the company noted.

"Developing bold flavors specifically for our passionate customers has helped Sparkling Ice become the fastest growing nonalcoholic beverage brand in the nation," said Kevin Klock, CEO of TalkingRain Beverage Co. "Offering ideal flavor combinations for summer, we look forward to continued success with the introduction of our three new lemonade varieties."

TalkingRain, which celebrated its 25th anniversary last year, attributes the company’s recent unprecedented growth to an increased focus on its Sparkling Ice brand. Sparkling Ice was recognized in both the 2011 and 2012 IRI New Product Pacesetters reports, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products. The brand also received the award for "Best Sparkling Beverage" for the Sparkling Ice Coconut Pineapple flavor at the 2012 InterBev Awards, and proudly continued setting industry standards by claiming "Best Enhanced Water" at the BevNET Best of 2012 Awards.

The Sparkling Ice line now features Classic Lemonade, Raspberry Lemonade, Strawberry Lemonade, Lemonade with Tea, Crisp Apple, Peach Nectarine, Coconut Pineapple, Black Raspberry, Kiwi Strawberry, Orange Mango, Pomegranate Blueberry, Pink Grapefruit and Lemon Lime, with more flavor expansions on the horizon.

Sparkling Ice can be found in retailers nationwide for a SRP of $1.19-$1.29.


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FDA gives breakthrough therapy designation to experimental hepatitis C regimen

BY Alaric DeArment

NORTH CHICAGO, Ill. — An experimental drug regimen under development by AbbVie could change the way hepatitis C is treated, according to a special designation it received from the Food and Drug Administration.

AbbVie said the FDA granted breakthrough therapy designation to its direct-acting antiviral, or DAA combination drug therapy consisting of three drugs, which go under the code names ABT-450/r, ABT-267 and ABT-333, with or without the common antiviral drug ribavirin. The agency uses breakthrough therapy designation to promote expedited development and review of drugs for serious or life-threatening conditions that have the potential to significantly improve treatment. The drug is part of a therapy regimen that would allow for elimination of interferons, biotech drugs for hepatitis C that, while effective, also carry harmful side effects.

The drug currently is in phase-3, or late-stage clinical development, and the FDA designation was granted on the basis of results from a phase-2b trial titled "Aviator," in 571 patients.

The drug maker said that after 12 weeks of treatment, a high rate of patients who had not received treatment for hepatitis C before or who had failed treatment with combination interferon and ribavirin therapies had shown high sustained viral response, or SVR rates, essentially meaning they were cured. This included 99% of those who had not received treatment and 93% of those who had failed interferon-ribavirin treatment, with only one relapse and four of the 247 patients treated for 12 and 24 weeks with triple DAA and ribavirin dropping out due to harmful side effects.

 

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Sam’s Club offers skin, weight, stress screenings

BY Alaric DeArment

BENTONVILLE, Ark. — Sam’s Club is offering free skin and weight screenings during the weekend, the club retailer said Monday.

Sam’s Club said all of its stores that operate pharmacies would offer the screenings, as well as screenings for the effects of stress on both, on Saturday. The screenings include body mass index, blood tests for the stress hormone cortisol, weight, height, blood pressure and vision. The stores also will give away certificates for free samples of the probiotic supplement Align.

"As summer arrives, Americans are more focused on getting in shape and spending more time in the sun," Sam’s Club SVP health and wellness Jill Turner-Mitchael said. "Sam’s Cub is hosting preventive weight maintenance, stress and skin health screenings to help people prevent potential skin damage from the sun and understand the effects that stress and cortisol levels may have on weight and skin maintenance."

 

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