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Sparkling Ice launches new website, national ad campaign

BY Jason Owen

SEATTLE — TalkingRain announced the launch of a new multimillion dollar advertising campaign and website redesign for Sparkling Ice, a growing non-alcoholic beverage brand in the United States.

"In less than two years, Sparkling Ice grew from a $10 million to a $200 million beverage brand, due largely to organic growth brought on by consumer demand for a great tasting, zero-calorie beverage," said Kevin Klock, CEO of TalkingRain Beverage Co. "With the launch of this aggressive, far-reaching campaign, Sparkling Ice will harness the momentum of this growth to reach a wider audience than ever before on our way to becoming the next billion dollar brand."

Sparkling Ice’s first venture into television advertising is a 30-second spot set to debut on June 20th. The animated ad highlights Sparkling Ice’s array of flavors with its tagline: "Bold Flavor. Zero Calories. Perfectly Possible." The commercial, dubbed "Dive In," depicts the playful personality of the brand by showcasing the brand’s ice cube logo dancing inside a bottle of Sparkling Ice, reflecting the idea of taste buds reacting to the refreshing flavors. The spot can be seen on major network, top cable and high-visibility syndication, including ABC’s "Good Morning America," NBC’s "Today Show," E!, Style, Bravo and more.

The television spots are supported with Out-of-Home advertising running from May through August in 16 major markets in the U.S., including New York City, Los Angeles, Chicago, Boston, Washington D.C., Seattle and more.

In addition to the new advertising campaign, a refreshed and bold new website has been created for Sparkling Ice products, featuring updated graphics, a new product finder, enhanced social media connectivity and more.

The brand has been ranked as one of the top ten most successful food and beverage consumer-packaged-goods brands in both the 2011 and 2012 IRI New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional CPG sales success for newly launched products.

Sparkling Ice beverages can be found in retailers nationwide and retails for $1.19-$1.29.


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Target’s Canadian stores offer allergy advice for summer

BY Alaric DeArment

MISSISSAUGA, Ontario — Target Corp. is reaching out to Canadian customers preparing to send their children to summer camp with information and resources about allergies.

The mass merchandise retailer, which has lately made a major push into Canada with 48 stores around the country, said its pharmacists would be available to provide advice on allergies.

"While bathing suits and sunscreen are often at the top of the camp checklist, preparing for allergies, food sensitivities and how to ensure medication is taken properly is not always top-of-mind," Target pharmacy franchisee Bowen Chen said. "Asking the right questions up front and flagging any potential medical concerns will ensure parents are confident sending their children off to enjoy the beautiful outdoors."

Stores will have tip sheets and takeaways, as well as information on the EpiPen, the epinephrine auto-injector made by Mylan Specialty used for emergency treatment of severe allergic reactions.


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Healthcare spending growth to drop next year, PwC report finds

BY Alaric DeArment

NEW YORK — Spending on health care will slow down in 2014 despite a flood of new patients who will have insurance, according to a new study.

The PwC Health Research Institute study, titled Medical Cost Trend: Behind the Numbers, forecasts 6.5% inflation in healthcare spending despite the Patient Protection and Affordable Care Act adding millions of new patients. The report noted that the slowdown in spending was contrary to the experience of previous recessions.

"The health industry is at an inflection point as it rebalances, realigns and prepares for full-scale transformation from fee-for-service medicine to consumer-centered, accountable care," PwC U.S. health industries leader Kelly Barnes said. "Change of this magnitude takes time and will come in stages. Health organizations should learn to adapt to a market in which growth may be lower in the near term and pursue new sources of growth often in unlikely places."

According to the study, structural changes in the healthcare industry are helping keep costs down and deliver care more efficiently, while consumers are making spending adjustments, delaying care, using fewer services and choosing less expensive options like retail clinics, urgent care centers and mobile health devices.

"Healthcare cost increases continue to exceed overall growth in wages, but the gap appears to be shrinking," PwC human resource services practice principal Michael Thompson said. "The long-term trends suggest that as the economy improves, the cycle of runaway cost increases will be broken."


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