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Spam’s new spokescharacter looks to rescue consumers from routine meals

BY Allison Cerra

AUSTIN, Minn. — Hormel Foods has introduced a spokescharacter for its Spam brand.

Sir Can-A-Lot, a 2.5-in. tall knight "provides an engaging presence that highlights the playful and down-to-earth personality that makes the Spam brand both unique and timeless," Spam product manager Nicole Behne said. "The campaign features him ridding not only mealtimes of boredom, but also helping consumers ‘break the monotony.’"

Sir Can-A-Lot will be featured in three, 30-second television spots, online banner ads, as well as on Spam.com‘s redesigned website and through social media engagements on Facebook and Twitter, where consumers can uncover new product varieties, read news and interact with the brand through games, including the Glorious Spam Tower, and more.

In line with the campaign, the brand also will celebrate its 75th birthday on July 5 with a festival in Austin, Minn., and also will bring Sir Can-A-Lot to participate in the honor of ringing the closing bell at the New York Stock Exchange.

For more information, visit Spam.com.

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OxiClean makes foray into dishwashing

BY Allison Cerra

PRINCETON, N.J. — Church & Dwight has bolstered its OxiClean brand to include a first-of-its-kind dishwashing booster.

OxiClean dishwashing booster features a unique multi-action formula that is designed to remove cloudy film, food particles, spots and streaks that detergent alone can leave behind. Church & Dwight said the product was designed as a result of a new requirement for dishwasher detergents to be free of phosphates. The company also noted that phosphate-free detergents may leave behind a cloudy film that can build up over time.

"Consumers are disappointed in the cleanliness of their dishes and are looking for a solution," said Craig Sheehan, director of the OxiClean brand at Church & Dwight. "We’re thrilled to offer OxiClean Dishwashing Booster, a product that will revolutionize the way we use our dishwashers."

The OxiClean dishwashing booster will be available in March at food, drug, and mass retailers nationwide.

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Oreo ready to celebrate 100th birthday

BY Allison Cerra

NORTHFIELD, Ill. — Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

To mark turning a century old on March 6, the cookie brand has taken to Facebook and its Nabisco World webpage to celebrate "the kid inside all year long with fun games and experiences to share." On Facebook, Oreo has changed its profile picture every day since Jan. 1 to spotlight a Facebook fan that is celebrating a birthday. Meanwhile, on the webpage, Oreo invites consumers to share their Oreo moments via the Moments Gallery, in addition to virtual arcade games from around the world, including Oreo Man (a play on Pac-Man), among others.

"Since 1912, we’ve made it our business to make life a little less serious," the website reads. "In a world that’s become far too adult, a couple of Oreo cookies, a glass of milk, and a shared twist, lick and dunk is all it takes to set your inner kid loose. Celebrate the kid inside all of us."

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