BEAUTY CARE

South of France Natural Body Care launches social media campaign, gains shelf space at mass

BY Antoinette Alexander

GREENSBORO, N.C. — South of France Natural Body Care is launching a social media campaign anchored by its new blog, TheSoapDishMagazine.com, which went live Friday.

South of France Natural Body Care is a line of natural soaps, washes and lotions from privately held Good Health Natural Products, sold primarily in such natural food stores as Whole Foods and conventional grocery stores, such as Kroger, Stop & Shop, Safeway and, more recently, Rite Aid and Walmart on a national basis.

TheSoapDishMagazine.com is written for consumers who share an interest in healthy, simple and natural products. The blog is supported by links and content on Facebook, Twitter and Pinterest to share ideas and encourage customer engagement through contests and product feedback.

"The South of France brand defined itself and entered the market as a premium natural soap line, offering a synthetic-free alternative to most standard skin care products with a focus on beautiful fragrances," stated Good Health Natural Products CEO Mark Gillis. "We strive to manufacture the healthiest, highest quality and best performing products possible, not just for those who can afford upscale brands, but [also] for anyone who is concerned with their family’s health and well-being."

Made using a traditional French recipe, South of France soap is triple-milled. South of France soap bars are characteristically heavier and denser, wear away more slowly and produce richer, thicker and more moisturizing lather than regular bar soaps, the company stated.

South of France soaps are made with no animal testing and are free of harsh chemical ingredients, such as petrochemicals, sodium laureth sulfate/sodium lauryl sulfate, tetrasodium EDTA, parabens, phthalates, animal byproducts and synthetic colorants.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Murad develops next-generation spot, pigment lightening serum

BY Antoinette Alexander

EL SEGUNDO, Calif. — Skin care company Murad has announced the launch of its new rapid age spot and pigment lightening serum, an enhanced, next-generation formula of the age spot and pigment lightening gel that targets, treats and prevents unwanted discoloration on the skin.

Ideal for all ages and ethnicities who are eager to target and correct unwanted pigmentation caused by daily environmental exposures, the formula is clinically proven to restore clarity and even skin tone by reducing the appearance of sun spots and age spots by 33% in one week while simultaneously helping to prevent new pigmentation from forming, according to the company.

The serum marries the skin lightening efficacy of hydroquinone, included at the maximum levels available without a prescription, with Hexapeptide-2, a skin lightening peptide, to correct and fade existing dark spots, age spots, and freckles and help prevent future damage. The serum also features glycolic acid to exfoliate and remove dead skin cells, helping active agents penetrate quickly for rapid results.

The rapid age spot and pigment lightening serum ($60) will be available beginning 2012 at such retailers as Sephora, Sephora inside JCPenney and Ulta.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Coty Prestige, Madonna ink deal to launch Truth or Dare by Madonna fragrance at Macy’s

BY Antoinette Alexander

NEW YORK — Coty Prestige, a division of Coty, has inked a deal with MG Icon, a joint venture between Madonna, Guy Oseary and Iconix Brand Group, to launch Madonna’s first fragrance.

The fragrance, Truth or Dare by Madonna, will exclusively debut at Macy’s in April 2012 in the United States, with global distribution beginning in May.

"Madonna is the marquis addition to Coty’s unrivaled brand portfolio and further establishes us as cutting edge leaders in the global beauty industry," Coty CEO Bernd Beetz said. "We are thrilled to embark on this new venture with Madonna, a global icon with unprecedented star power and cultural relevance."

Madonna will be featured in a global print, television and online marketing campaign, produced in collaboration with Fabien Baron of Baron & Baron, who she has worked with on many projects, including "Sex," her renowned 1992 pictorial essay on sexuality.

"Madonna is an artistic phenomenon whose vision has helped define the cultural zeitgeist for nearly three decades.  Her fans around the world have an unparalleled devotion and will be eager to experience a unique, and more personal, materialization of her talent," Coty Prestige president Michele Scannavini said.

Truth or Dare by Madonna will be a signature floral fragrance.  Its blend of florals, balanced with woods and vanilla, creates a scent that is timeless, yet contemporary, simultaneously dark and light. The bottle plays up the Truth or Dare duality — a classic and sophisticated shape, with modern and edgy detailing.

The scent will be available in a 75-ml EDP ($68), 50-ml EDP ($55), 30-ml EDP ($39), body lotion ($28) and shower gel ($24).

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon’s entry would shake up the most?