HEALTH

South Beach Diet launches chocolate truffle smoothie

BY Michael Johnsen

NEW YORK — South Beach Diet on Monday unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor. 

The new smoothie contains 6 grams of protein and fiber and has no artificial flavors, sweeteners, or sugar alcohols.

"We’re pleased to offer a delicious chocolate option of our popular South Beach Diet line of Smoothies," Elise Donahue, CEO of the South Beach Diet, said. "We like to satisfy consumers’ taste buds with protein-and fiber-rich snacks that are also scrumptious."

When asked, 96% of survey respondents told South Beach Diet they wanted a chocolate-flavored smoothie.

 

 

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Living Essentials donates almost $350,000 to Living Beyond Breast Cancer

BY Michael Johnsen

FARMINGTON HILLS, Mich. — Living Essentials on Friday announced a donation of $344,269.20 to Living Beyond Breast Cancer, a national nonprofit education and support organization serving women and families affected by breast cancer. The total amount of the donation is based on a donation of five cents from the sale of every bottle of the limited edition, specially marked Raspberry Flavored 5-hour Energy sold between Aug. 15 and Dec. 31.

In addition to the monetary donation, LBBC has experienced significant increases in calls to its Breast Cancer Helpline, a surge in demand for their free Guides to Understanding Breast Cancer, and a jump in the number of visitors to lbbc.org, due in large part to Living Essentials’ multi-media marketing campaign for the product, the company stated.

 

"The 5-hour ENERGY advertisements have increased the visibility of LBBC’s educational and support services to a national audience and we are pleased to respond to them," stated LBBC CEO Jean Sachs. "Combined with the financial donation from Living Essentials, LBBC is reaching more people and providing them with trusted breast cancer information and a community of support. LBBC’s ambitious vision is a world where no one impacted by breast cancer feels uninformed or alone. This incredibly generous donation moves us further in that direction."

LBBC will use the donation to introduce a series of new initiatives and expand existing services, including a new series of brochures called In Focus that will address special-interest topics, including a publication for men. Other programs that will benefit from the donation include expanding the Breast Cancer Helpline nationally, increasing the number of free LBBC webinars, and hosting additional regional community meetings across the country.

"For us, this program was about much more than just writing a check," Manoj Bhargava, founder of Living Essentials, said. "We wanted to make sure that LBBC was recognized at the same level as some of its better-known counterparts, and that they were provided with funding to continue their good work. It’s about making a real change, and we did that here."

 

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GSK, Walgreens team up on Sponsorship to Quit, a free online quit-smoking gamification program

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and Walgreens on Monday teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit. 

"People are frequently reminded of the benefits related to quitting smoking, but adopting healthier habits can be challenging," stated Robert Tompkins, group VP and general merchandising manager for health and wellness at Walgreens. "Highlighting the positive and happy moments that can result from quitting could be that extra motivation needed to pursue a smoke-free lifestyle," he said. "We hope #STQuit inspires people to make a difference in their lives, and Sponsorship to Quit encourages results with a tailored plan that provides support and motivation throughout the quit journey."

After completing an online consultation, a smoker can access tools that help track successes and slip ups, earn badges, celebrate milestones and access expert information and tips around the clock. Smokers receive a tailored quit plan that offers help in selecting the right nicotine replacement therapy and a form and strength that best matches their needs, like nicotine gum, lozenges or patches. 

Smokers can sign-up to receive a free quit kit upon registration, a quit journal and an official quitter card, a physical reminder of smokers’ commitment to quit.

To help encourage a healthier lifestyle, Sponsorship to Quit is asking America to take to social media and share their top reason for quitting smoking in 2014, using the hashtag #STQuit. Walgreens and GSK will reveal the top 10 responses in February. The No. 1 "quitspiration" will inspire a $10,000 donation to a related Walgreens and GSK-selected charity.

 

 

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