HEALTH

Sore throats relief for kids comes to market

BY Michael Johnsen

WHITE PLAINS, N.Y. Cepacol on Wednesday announced the introduction of Cepacol Fizzlers, a single symptom sore throat relief product designed specifically for kids.

According to consumer research, 29 million children get sore throats and/or colds per year. Fizzlers single symptom tablets dissolve rapidly right on the child’s tongue for instant pain relief.

“We are very excited about our first product launch in the children’s category,” stated Trish O’Connell, Cepacol marketing director, oral care. “This is a great solution for moms who are looking for sore throat relief, just for kids.”

Cepacol Fizzlers has been granted the Good Housekeeping Seal, Cepacol stated.

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Ganeden Biotech unveils probiotic strip

BY Michael Johnsen

CLEVELAND Ganeden Biotech on Tuesday announced the launch of the first quick-dissolving, thin strip probiotic product.

“We are thrilled to introduce this thin strip technology to the probiotic market,” stated Ganeden Biotech CEO Andrew Lefkowitz. “This innovative application is another step forward in expanding the breadth of convenient probiotic products available to consumers. We look forward to continuing to develop and bring to market new probiotic products that are core to Ganeden Biotech’s mission to improve quality of life.”

The thin strip quickly adheres to the tongue making it an ideal delivery system for individuals who experience trouble swallowing.

Available in a variety of flavors and dosages that have been formulated in applications for adults, children and companion animals, the new thin strips are shelf stable and deliver significant probiotic doses (up to 1.5 billion CFU/strip). The strips are available in convenient, turn-key 10 and 30 pack boxes of individually, foil packed strips that can be produced under private label for rapid market introduction, the company stated.

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GMDC presents Lifetime Achievement Award to Ahold USA executive

BY Michael Johnsen

COLORADO SPRINGS, Colo. GMDC last week awarded its 2009 Lifetime Achievement Award to Wayne Bryant of Ahold USA at its Health Beauty Wellness Marketing Conference in Orlando, Fla.

GMDC annually bestows its Lifetime Achievement Award on a person who has contributed significantly to the general merchandise or health beauty wellness industries, as well as to GMDC through his or her leadership. Bryant has been a regular participant at GMDC marketing conferences since 1981 and has served on both the GMDC Conference Evaluation Task Force and GMDC Education Leadership Council during his nearly thirty years of involvement in the association, GMDC stated.

“[Bryant] has brought terrific leadership to GMDC and our industry that goes back to his early days in Maine with Progressive Distributors,” stated GMDC president David McConnell. “His thought leadership was extremely valuable to GMDC during the two terms he served on the Education Leadership Council.  [Bryant] developed a new process for evaluating whether to develop projects and studies that are still utilized to ensure GMDC’s education and insights work truly delivers actionable output to our membership.”

Bryant’s career has included more than 34 years in the nonfoods business. He began his career in 1975 when he joined the sales force at Progressive Distributors, a wholly owned subsidiary of Hannaford Brothers Company in Winthrop, Maine. In 1994, Bryant relocated to Buffalo, N.Y. and joined the newly created American Sales Company as OTC category manager.  He has received increased responsibilities within American Sales Company over the ensuing years and today serves as its director of HBC/GM Procurement.

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