BEAUTY CARE

Sonia Kashuk’s spring 2015 collection hits Target

BY Antoinette Alexander

MINNEAPOLIS — Hitting Target shelves this month is Sonia Kashuk’s new spring 2015 limited edition collection featuring sophisticated new shades of her award-winning formulas and an array of luxe new brushes and beauty tools.

The collection includes:

Chic Luminosity Bronzer/Highlighter Duo – This bronzer/highlighter duo warms the skin with sun-kissed color and delivers a lit-from-within glow. This hybrid texture blends easily, protect against dryness and delivers buildable color that lasts up to 12 hours without fading. It is priced at $12.99
 
Eau de Toilette in White Etheriana – The newest fragrance addition to Kashuk’s bath and body collection, White Etheriana is a fresh, light scent with top notes of Sicilian lemon, Brazilian acai and tulip accord. The sweet mid notes of provence mimosa, bamboo and dewy violet combine with patchouli, tree moss, peach skin and musk to sensually round out the scent. The price is $19.99.

Crème Body Wash in White Etheriana – This body wash deep conditions as it cleanses the skin. The rich formula is designed to leave skin soft with moisturizing rice bran oil and plumeria, skin-protecting Edelweiss flower and white tea extracts. The price is $8.99.

Body Lotion in White Etheriana – The lotion replenishes moisture and restores skin’s suppleness with regenerative rose hips, sweet almond and avocado oils plus shea butter. The price is $8.99.

Hand Crème in White Etheriana – The non-greasy, non-sticky hand crème is enriched with natural shea butter, vitamin E, aloe vera and botanical oils. The healing treatment is designed to provide ultimate hydration and protection against drying elements, while absorbing quickly into the skin. The price is $6.99.
 
Brush Couture Five-Piece Brush Set – Kashuk’s signature brush couture five-piece brush set is now reinvented in a vibrant, watercolor floral print. The set features the large duo fiber brush, synthetic multipurpose brush, angled crease brush, synthetic crease shadow brush and precision liner brush. The price is $16.99.

Kashuk Tools Synthetic Concealer Brush – Hide imperfections and blend cream and liquid concealer formulas with this concealer brush designed for precision application. The price is $10.79.

Kashuk Tools Contour Brush – Sculpt facial features with this contour brush. The natural bristled brush is designed to define and highlight the cheekbones. The price is $15.79.

Kashuk Tools Precision Pencil Brush – This pencil brush is perfect to navigate concealer or highlight in the inner-eye or around the nose. The price is $9.79.

Full Allure Eyelashes – Transform your every day look to all out glamour with these new eyelashes that instantly thicken, lengthen and define for lush lashes. The set includes one pair of eyelashes and glue. The price is $4.99.
 
Lustrous Shine Lip Crayon – This creamy, long-lasting twist-up lip crayon delivers high-impact color, ultimate shine and the comfort of a balm. Myrrh resin extract provides a plumping effect and broad spectrum filters to protect from UVA and UVB rays. Now available in Pink Lily, a rosy pink. The price is $8.99.

Velvety Matte Lip Crayon – Create a sophisticated lip look with vibrant new hues of Kashuk’s velvety matte lip crayon. The rich, matte color applies smoothly and is never drying, according to the brand. Now available two new shades: Spicy Nude, a warm, pinky nude and Raspberry Nude, a rich berry. The price is $7.59.

Satin Luxe Lip Colour with SPF 16 – Treat lips to a fresh new shade of Kashuk’s anti-aging lipstick. The creamy, hydrating formula contains treatment ingredients, ceramide 2, palmitoyl peptide and brown seaweed extract to help smooth lips and SPF 16 to prevent future aging. Now available in Peachy Pink, a vibrant coral. The price is $9.99.

Ultra Luxe Lip Gloss – Embrace spring’s must have shades with Kashuk’s lip gloss. The lightweight, gel-like texture glides on to leave lips moisturized – never sticky. This multi-tasking gloss is infused with glycerin, fatty acids and emollients to hydrate lips, and softening papaya fruit extract. Available in three new shades: Sparkling Sugar, a sheer, soft pink; Nearly Natural, a rosy mauve; Alluring Azalea, a cherry red. The price is $8.99.

Nail Colour – Celebrate spring with the hottest nail hues for warmer weather. Kashuk’s signature three-free formula delivers long-lasting color with a high-shine, chip-resistant finish. Available in seven new shades: Love Story, a carnation pink; French Macaroon, a lovely lavender; In The Flesh, a sexy nude; Show Me Love, a vibrant, bright pink; Just Picked, a rich, bold berry; Violetta, a deep raspberry; Peek-a-Blue, a cobalt blue. The price is $4.79.
 

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Three ways to drive growth in mass beauty

BY DSN STAFF

James Russo, SVP, Global Consumer Insights, Nielsen, talks about the three opportunities mass beauty has to drive growth in 2015, and also discusses the importance of ad effectiveness and product packaging to break through the clutter.

 

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Colgate’s Optic White Express White toothpaste teams up with YouTube beauty stylists

BY Antoinette Alexander

NEW YORK — To celebrate the launch of Colgate Optic White Express White toothpaste, the brand has announced a first-of-its-kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07.

Together, these YouTube stylists will engage fans through a seven-part online video series titled, “The Smile Show.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and how to make your smile your best accessory.

To officially kick off this program and engage subscribers, Brooks and Fowler will co-host a 30-minute Google+ Hangout on Wednesday beginning at 8 p.m. EST. Brooks and Fowler will reveal their beauty routine secrets, including ways to achieve a #brilliantsmile.  

They will bring “The Smile Show” to life by posting videos on the hottest topics and the latest trends, which can be viewed directly on the Colgate Optic White Brand’s YouTube channel beginning now through July 2015. In addition, they will continue to share beauty content on their own social media channels throughout the year and will be co-hosting live Twitter chats with @OpticWhite.

“As stylists and successful YouTube stars with millions of fans, it’s safe to say that Andrea and Blair have their finger on the pulse of the latest trends,” stated Philip Durocher, VP and GM, U.S. oral care marketing at Colgate. “As trusted advisors in the competitive beauty arena, they understand and value the confidence a beautiful, white smile can deliver.” 

Colgate Optic White Express White toothpaste contains two times the whitening ingredient of Colgate Optic White Sparkling Mint toothpaste, making it Colgate’s fastest-whitening toothpaste, the company stated. The toothpaste allows users to get whiter teeth in three days, and is currently available at mass retailers and grocery stores nationwide.

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