BEAUTY CARE

Somersets shave line inks deal with Walgreens

BY Antoinette Alexander

BOSTON — Somersets, a line of shaving and skincare products from the United Kingdom, has announced a new retail partnership with Walgreens, beginning this month.

In support of the new distribution, Somersets will highlight Walgreens in promotional materials as well as a social media campaign. Products available at the launch locations include:


  • Somersets Extra Sensitive Shaving Oil for Men: Specially formulated for sensitive skin, just three drops of this cooling oil enables men to get a close, smooth shave without nicks, cuts or razor burn (with or without water); Rosehip Seed Oil and Evening Primrose Oil moisturize and soothe skin;
  • Somersets After-Shave Face Balm: Chilean rosehip seed oil, aloe vera and chamomile combine to create a balm that helps to heal skin and soothe razor burn after shaving; it absorbs quickly without leaving a greasy residue and contains glycerin for added moisture.

Somersets Extra Sensitive Shaving Oil for Men is rolling out in more than 6,800 Walgreens locations, and Somersets After-Shave Face Balm in approximately 1,800 locations. Through this partnership, Somersets is continuing to expand its national distribution and will be followed by a broader retail launch this year, the company stated.

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BEAUTY CARE

Bartell Drugs holds Spring Health & Beauty Event at select locations

BY Antoinette Alexander

SEATTLE — Bartell Drugs is celebrating healthy and beautiful living during its Spring Health & Beauty Event, being held now at Bartell locations in King, Pierce and Snohomish counties.

Between March 2 and 15, activities at selected locations will include health clinics, free beauty “mini makeover” demonstrations and hair styling tips by Conair, and product samples ranging from cosmetics to dental care.

Health events also will include mobile digital mammography screenings at nine Bartell Drugs locations beginning March 2 in conjunction with EvergreenHealth. Bartell will provide health clinic testing and screenings free of charge or at discounted feesat six locations.

Services include blood glucose testing, blood glucose meter exchange and meter education, cholesterol testing, bone density screenings for osteoporosis, blood pressure testing for hypertension, and others.

Bartell Drugs and EvergreenHealth have teamed up to provide mobile digital mammography screenings to support early detection of breast cancer. Using the same digital mammography equipment as the Breast Health Center at EvergreenHealth, the mobile unit includes a private changing room and analysis by board-certified breast radiologists. On-site Evergreen staff will accept Medicare and most insurance plans.

At 31 participating Bartell stores, cosmeticians will give “mini makeovers” demonstrating the newest products from Revlon, Maybelline, NYX and Neutrogena. Conair also will be hosting hair styling demonstrations spotlighting the latest hair styling tools and tips.

 

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Oral-B launches oral care app for children to help increase brushing time

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Oral-B has announced the launch of an oral care app for children — the Disney Magic Timer App by Oral-B.

Created in collaboration with Disney and powered by DreamPlay, the oral care app is designed to helps kids increase brushing time, which is identified by dentists as an area of concern and improvement for children.

Dental professionals recommend brushing for at least two minutes in order to maintain good oral health. However, research suggests that most people, and especially children, do not meet that goal, and typically spend less than one minute brushing.

The Disney Magic Timer App by Oral-B is designed to help parents effortlessly extend brushing time for their kids. By bringing to life Disney and Marvel characters featured on the Oral-B and Crest Pro-Health Stages products, the app encourages children to brush. Kids are challenged to complete two minutes of brushing, and each time they brush, Disney and Marvel character images are revealed. Kids have the opportunity to unlock 16 custom animations and 1,600 rewards, ensuring the app maintains its novelty and transforming the act of brushing into a game. The app is set for a 21-day cycle to help establish good habits.

The Disney Magic Timer App by Oral-B is free and works with any Oral-B or Crest Pro-Health Stages products. The two-minute timer app can be downloaded from the Apple App Store on iTunes and from Google Play.

Oral-B also has partnered with Olympic Gold Medalist and mother of two, Dominque Moceanu, to raise awareness about the importance of children’s oral care and garner excitement around the launch of the new app. Oral-B and Moceanu are asking parents to share stories via pictures and videos on Instagram about the craziest steps they have taken or would take to get their children to brush their teeth.

To celebrate the new app, Oral-B and Disney are launching the Disney Magical Time in NYC sweepstakes. Consumers can enter for the chance to win a Disney experience in New York City. Five additional winners will receive travel kits, including Oral-B and Crest Pro-Health Stages products and a tablet to download the new Disney Magic Timer App by Oral-B. The sweepstakes begins March 3 and will run through April 30.

 

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