HEALTH

SoloHealth promotes eye health awareness with Discount Drug Mart, Cleveland Eye Clinic

BY Michael Johnsen

CLEVELAND SoloHealth, maker of EyeSite self-service vision testing and self-directed healthcare kiosks, on Thursday teamed with Discount Drug Mart stores and the Cleveland Eye Clinic to promote eye health awareness and to encourage regular eye exams.

 

The company announced that its EyeSite kiosks initially are going to three Discount Drug Mart locations in the Northern Ohio area — Norwalk, Medina and Independence.

 

 

The interactive kiosks provide consumers with a quick assessment of near and distance vision. The units also assess risk, provide relevant eye health information and encourage consumers to schedule comprehensive exams with an eye care professional from a list of local providers.

 

 

"Eyes deteriorate so slowly that people often don’t realize their vision is changing," stated Bart Foster, CEO of SoloHealth. "The EyeSite kiosks are a great way for people to check their vision and get related eye health information. Our goal is to get people to think about their eyes as part of their overall health, and to take the appropriate steps to minimize eye health risks."

 

 

Of the 210,000 people tested using the EyeSite kiosks during trials in the past year, nearly 25% had never had an eye exam, the company reported.

 

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CVS/pharmacy expands partnership with the 50 Million Pound Challenge

BY Allison Cerra

WOONSOCKET, R.I. In an effort to curb chronic diseases, CVS/pharmacy and the 50 Million Pound Challenge are offering shoppers a 32-page 50 Million Pound Challenge guide in all CVS/pharmacy retail locations.

The free guide offers tools and tips that can lead to better health, including guidance on weight loss, improved nutrition and exercise. Most important, the guide underscores the link between obesity and such chronic diseases like high blood pressure, diabetes and cancer, and outlines preventive steps to take now. The guide features such components as:

  • Adiet plan from 50 Million Pound Challenge founder Dr. Ian Smith’s widely popular book “The Fat Smash Diet”
  • An exercise plan
  • Information on nutritional content of foods
  • A 7-day meal plan prepared by Smith
  • Excerpts from Smith’s new book, Happy
  • Weight loss charts for tracking success
  • Coupons for healthy snacks at CVS/pharmacy and discounts on 50 Million Pound Challenge gear found at 50millionpounds.com

The CVS/pharmacy and 50 Million Pound Challenge partnership is part of a broader effort by CVS/pharmacy to support diabetes patients. The drug store chain currently is running its To Your Health program across major U.S. cities, offering free comprehensive health risk assessments and screenings, including blood glucose screenings for diabetes.

Patients can learn more about ways to manage their diabetes at www.cvs.com/diabetes and receive diabetes-related health and weight loss information at www.50millionpounds.com.

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GSK teams up with NASCAR to kick off online ad campaign

BY Michael Johnsen

PARSIPPANY, N.J. GlaxoSmithKline last week announced a new online advertising campaign that will pit fans of NASCAR against country music enthusiasts, and in so doing raise awareness around two GSK analgesic brands — BC powder (active ingredients include aspirin, caffeine and salicylamide) and Goody’s headache powders (acetaminophen, aspirin and caffeine), both popular powder analgesics across the South.

BC powder, represented by country music star Trace Adkins, and Goody’s headache powders, featuring spokesman Richard Petty, a NASCAR hall-of-famer, will be going head-to-head in an online popularity contest with their respective spokesmen stoking interest among their fans. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on Pickapowder.com.

The campaign also features a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.

Through a series of spoofs, jabs, challenges and contests, Adkins and Petty will each argue the case for their respective analgesic powders on the Web site. Beginning June 30, fans have been able to go to Pickapowder.com and choose Team Richard or Team Trace. After fans register with a team they can vote daily. Fans and supporters will be able to participate in various contests and win prizes, including an all expense paid VIP trip for four to The Goody’s 500 at Martinsville Speedway (race tickets, air and hotel) for the Team Richard winner, and an all-expense paid VIP trip for four to a Trace Adkins concert stop (concert tickets, air and hotel) in early 2011 (location TBD) for the Team Trace winner. Winners will be announced in early October.

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