Solo Cup Co. teams up with community improvement organization
HIGHLAND PARK, Ill. Solo Cup Company announced plans for its partnership with Keep America Beautiful, the nation’s largest community improvement organization.
As a national sponsor of KAB and its Great American Cleanup, Solo be on-site at selected KAB cleanup events to educate consumer volunteers on environmentally preferable options in single-use tableware, as well as on recycling and composting. In addition, Solo will ask its employees to volunteer in the Great Solo Cleanup from March through June 2009, to help beautify the communities in which they live and work.
Great American Cleanup activities include beautifying parks and recreation areas; cleaning seashores and waterways; handling recycling collections; picking up litter; planting trees and flowers and conducting educational programs and litter-free events. The annual Great American Cleanup engages three million volunteers in more than 17,000 separate cleanup events, taking place March 1 through May 31, in all 50 states.
This year, Solo has donated thousands of cases of Bare by Solo products to help serve food and beverages to more than 100,000 Great American Cleanup volunteers across the country. The product contribution includes cups made with 20% post-consumer recycled PET plastic, paper cups made with 10% post-consumer recycled content, and plates made with bamboo and other renewable materials such as sugarcane and other natural fibers.
Bare by Solo is the industry’s first full line of eco-forward single-use products for restaurants and consumers made using recycled, recyclable, compostable or annually renewable materials. Bare by Solo products are available at Target stores and other retailers.
“Our partnership with Keep America Beautiful is in keeping with our goal to be an industry leader in environmental sustainability,” said Robert M. Korzenski, president and CEO, Solo Cup Company. “We want people to understand their options and the inherent trade-offs associated with each material and disposal options in their community so they can make informed decisions about what best fits with their priorities.”
New super-premium Starbucks ice cream line to debut
SEATTLE Starbucks Coffee Company and Unilever are unveiling an ice cream line inspired by some of consumers’ favorite Starbucks beverages.
Starbucks ice cream, rolling into grocers nationwide will gain significant distribution in convenience stores and other mass retailers by early spring.
Created by culinary experts and food developers from both companies, Starbucks ice cream is made with high-quality, all-natural ingredients. The new Starbucks ice cream line is the result of an exclusive licensing agreement between Starbucks and Unilever for the product’s manufacturing, marketing and distribution.
Starbucks beverage flavors were selected for the line based on their popularity among consumers and their ability to complement the richness of super-premium ice cream. The line’s packaging design mirrors that of the iconic Starbucks cup, which is served at more than 11,500 Starbucks stores across the United States.
The new line features Coffee, Caramel Macchiato, Mocha Frappuccino, and Java Chip Frappuccino flavors. Flavors are available by the pint, single-serve cup or novelty bar, retailing at $3.99, $1.29, and $2.49, respectively.
“We want consumers to enjoy the Starbucks experience on their terms – in our stores, on the go or at home, through a variety of food and beverage offerings,” said John Culver, president, Starbucks Global Consumer Products, Starbucks Foodservice and Seattle’s Best Coffee. “We’re pleased to introduce the new Starbucks ice cream line in collaboration with a partner that shares our passion for innovation and our core values.”
The original Starbucks ice cream line was introduced in 1996, at which time it became a leader in the U.S. coffee ice cream category.
Meanwhile, Unilever and Starbucks; in alliance with PepsiCo, have agreed to enter a licensing agreement for the manufacturing, marketing and distribution of Starbucks super-premium Tazo Tea ready-to-drink beverages in the U.S. and Canada.
Function Drinks expands product line
REDONDO BEACH, Calif. Function Drinks is expanding its lineup of physician-created beverages.
Function Drinks said it is adding Function: Light Weight, Peach Mango and Function: Alternative Energy, Strawberry Guava to its lineup.
Function: Light Weight, Peach Mango employs a formula consisting of resveratrol and the green tea extract, EGCG to rev up and support the body’s natural calorie burning abilities, as well as gymnema extract, which supports the body in naturally curbing sugar cravings, and helps maintain normal carbohydrate metabolism and control. In addition to Peach Mango, three other flavors of the Light Weight platform are currently on the market – Acai Pomegranate, Blueberry Raspberry, and Pink Grapefruit.
Function: Alternative Energy, Strawberry Guava, is an all-natural, non-carbonated, time-release energy drink that works to support the body for six to eight hours, the company said. Blending catuaba, yerba mate, guarana, and muira puma, as well as B complex vitamins, vitamin C, and zinc, the drink is said to deliver a smooth and sustained energy boost. The existing Tangerine Yuzu flavor of the Alternative Energy platform will remain in the market.
“Given that our customers enjoy the benefits of Function: Light Weight and Function: Alternative Energy throughout their entire day, we wanted to give consumers additional flavor options of these platforms,” said Function Drinks’ co-founder and CEO, Dayton Miller. “These new flavors are delicious additions to the Function lineup and we are excited for these products to be in the market.”
Function: Light Weight, Peach Mango and Function: Alternative Energy, Strawberry Guava will be available in stores across the country on April 1.